FEATURE


Garmin Acquired TrainingPeaks— What Should the Bike Industry Be Thinking About?


By Molly Hurford


PHOTO BY JODY WILSON W


hen one of the top hardware companies acquires one of the top software companies in the cycling business, the industry should take note. While Garmin’s acquisition of TrainingPeaks hasn’t rocked


any boats just yet, the purchase could be seen as a sign of impending change for the coaching platform, or simply noteworthy in Garmin’s positive valuation of a company devoted to connecting real, human coaches to their real, human clients—something that’s arguably becoming rarer in


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the age of AI. We spoke to coaches, trolled threads about the takeover, and—because Garmin and TrainingPeaks are both remaining mum—we spoke to software developers to hear their predictions based on the acquisition. Here’s what you need to know:


The Situation


On July 22, Garmin announced it had acquired the TrainingPeaks and the TrainHeroic training platforms, software specifically designed for athlete/coach communication. In


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