ADVERTORIAL SEEKING PERFECTION


SPONSORED ARTICLE, IN PARTNERSHIP WITH VELO DE VILLE


Velo De Ville prides itself on off ering every customer the perfect bike. Here’s all you need to know about the German brand and its latest lineup


T


here are countless ways to customise a bike - from the colour to details such as the headlights or pedals - there is a perfect component for every


requirement. Unfortunately, not every manufacturer offers options that allow customers to put together the perfect bike with the finest details Velo De Ville from Münsterland in Germany promises that you can put together your dream bike using the online configurator. “What sets Velo De Ville apart from the rest of the competition is that we produce all our bikes custom made, according to the individual wishes of customers. No bikes are built and stockpiled in a warehouse, which is


commonplace for most bicycle manufacturers.”, says Alain Thiemann, CEO at Velo De Ville. Individuality has become increasingly important in recent years and for more and more people it is of particular importance to express their personality and stand out from the general public.


This change in society encompasses all areas of people’s lives, thus ensuring that a variety of different lifestyles emerges and increasingly affects the choice of a suitable means of transport.


Under these circumstances, a single standard model is no longer sufficient to perfectly cover the needs of different personalities and characters. While in other sectors the individual has already prevailed and no one is satisfied with simply the standard, in the bicycle sector off-the-peg products are still the rule. Yet there are also many possibilities in the bicycle and e-bike sector to tailor


46 | November 2023


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