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Rebecca Morley chats to Golden Ride director Niccolò Petroni on opening the brand’s new London flagship store, and how it stands out in the micromobility sector


ith the micromobility sector constantly growing and innovating, it’s always encouraging to see brands enter the UK market. And in August of


this year, Italian brand Terravision Electric did just that with the opening of its Golden Ride flagship store in London’s Stratford Centre.


Golden Ride is the e-mobility brand from Terravision, an airport transport operator across Europe for more than 20 years. On what motivated them to enter the UK market, Niccolò Petroni, Golden Ride director, told BikeBiz: “We are passionate about the sustainable micromobility movement, and we firmly believe that the right solutions will quickly and dramatically improve the living standards across large cities. “By showcasing to the wider public the great number of benefits to be had when adopting e-bikes and e-scooters as a


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viable and sustainable form of urban transportation, while addressing and discussing in a transparent environment any concerns they might have, it is possible for congested, noisy and polluted city centres to transform into flowing, quiet and clean-living spaces.” Over the last three years, Petroni said the company’s approach to sustainable micromobility solutions has had a “huge positive impact” on the city of Milan, where the Golden Ride brand was conceived. “As part of our strategic expansion road map, once we had achieved our initial goals in Milan - essentially proving that the unique package we offer is something that the market wants - our next venture was to be in London, a magnificent urban landscape that blends timeless heritage with innovative modernity,” said Petroni. “But it’s widely


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