RETAILERS
customer at every stage of their sustainable micromobility journey - we’re not a brand that bids farewell to the customer once they’ve purchased an e-bike or e-scooter from us.
“This customer-led business model that is so much more than just the product and point-of-sale is one we successfully implemented in Italy and we’re planning on introducing in the UK very soon - watch this space.”
“IT’S WIDELY ACCEPTED LONDON IS FACING A PRESSING CHALLENGE WITH REGARDS TO POLLUTION”
accepted London is facing a pressing challenge with regards to pollution. “Last year, a prominent study - one that the London Mayor, Sadiq Khan, responded to - found that London was the 18th most polluted city in the world. As part of that list, only Athens and Istanbul ranked worse in a European context. This critical issue, combined with the Mayor’s pioneering plans for improving air quality and the early acceptance of dynamic tech-led sustainable micromobility solutions at the heart of many communities, naturally led us to London as our next destination following our Milan debut. “As part of that progression, earlier this year we opened a brand-new flagship store nearby the iconic Olympic Park. One of our overarching near-term aims is to ensure that London - and the UK - can benefit from the brand’s complete range of high-tech, safety-first and design-focused sustainable micromobility solutions, from e-scooters, such as our all-new A6 Pro, through to e-bikes such as our Terravision touring bike that’s been designed for adventure and the industry- leading Golden Ride Coppi range.”
Customer focus On how the UK market is different from Italy, Petroni said the same principles can also be applied to Golden Ride’s launch in Italy compared with the UK. “Our initial aim in Italy was to gain a fuller understanding of how to make our products unique - ensuring our line-up of sustainable micromobility solutions is unlike anything else the market currently offers,” Petroni explained. “In addition to that, and unlike most of the market sector for sustainable micromobility across Europe, Golden Ride’s approach to market includes a comprehensive customer- focused after sales experience, ensuring the brand is with the
14 | November 2023
Stand apart Following the launch of its flagship store in London, Petroni said the plan for Golden Ride is to consolidate its entry into the sustainable micromobility sector in the UK. “In my opinion other e-bikes and e-scooters lack any distinctive character or personality of product - most simply repeat the same
design style and product experience,” Petroni said. “We proudly stand apart, and this is just the start of Golden Ride’s journey in the UK. Part of our future plans will be to open stores in other iconic UK cities, all of which will benefit from our sustainable micromobility innovations. Before then, however, consumers in the UK can purchase a Golden Ride product from the brand’s immersive digital space.” Golden’s Ride initial launch saw three core e-bike offerings:
the Terravision Electric Touring e-bike, the eBroh Carbon e-MTB and Italian Coppi folding and Hybrid city e-bikes. Petroni said the brand has just launched its all-new high-
tech e-scooter - the A6 Pro, which has been designed and developed specifically in mind for urban landscapes such as London and other major UK cities. “The A6 Pro combines an array of leading attributes that
make it an exciting choice for consumers - it has a compelling combination of being an affordable zero-emissions mobility solution that has impressive real-world performance; an advanced electric drivetrain, outstanding safety and comfort features, and a contemporary aesthetic that is not only immersed in our Italian heritage but also takes on a form that is practical and flexible.” Petroni continued: “It’s wonderful to be given the opportunity to discuss our exciting future having had a remarkable UK debut year in which we’ve opened our flagship store, launched a brand-new range of e-bikes in the Coppi family line-up and, most recently, introduced the high-tech A6 Pro e-scooter. “We are planning on using 2023 as a successful springboard from which to further build upon elevating the brand across the next 12 with exciting new products and developments that are at the cutting-edge of the sustainable micromobility space.”
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
