NEWS HUB
MTF Enterprises acquires Emu Electric Bike Company and its assets
MTF Enterprises Limited, a supplier of electric bikes in the UK, has announced it has acquired the assets of Emu Electric Bike Company Limited, effective immediately.
The deal, which doubles MTF Enterprises’
trade offering for electric bikes, involves the transfer of assets, trademarks, website, stock and distribution channels from Emu Electric Bike Company for an undisclosed sum.
Matt Flanagan, managing director at MTF Enterprises Limited, said: “This acquisition furthers our strategy to offer e-bikes to suit all budgets and needs. The Emu brand is highly-regarded in the market, and the style, specification and
Parlee Cycles’ future secured by
independent investor PARLEE Cycles has been acquired by an avid cyclist and independent investor. The acquisition of the brand includes 100% of its assets and signals the end of its Chapter 11 restructuring. Moving forward, the business will operate under a newly formed entity named Parlee Composites, Inc., with John Harrison assuming the role of president and CEO.
Bob Parlee, the founder of Parlee Cycles, will remain on the executive team as chief designer. Harrison, as CEO, will focus on the development of
operations in the business and the expansion of sales and marketing efforts. The existing Parlee Cycles team will transition to the new
organisation and Parlee Composites expects to begin hiring almost immediately to support the growth anticipated in 2024.
performance of its products make it a welcome and valued new addition to our family.” MTF Enterprises, the parent company behind Evolving Sports Distribution (its specialist trade supply division) and E-bikes Direct (its online retail arm) will also assume responsibility for after-sales support for Emu bikes, both on the
road and with dealers. The addition of Emu bikes to sit alongside MTF’s Dallingridge
e-bike range will complement the company’s broader outdoor leisure offering that includes Ezyroller go karts and AM cargo bikes. Evolving Sports will be offering deals to the trade as it clears stock in preparation for new launches in 2024.
Gogeta launches ‘flexi-voucher’ that can be spent over 12 months
GOGETA, the newly- launched Cycle to Work provider, has announced the launch of Flexi- Voucher, a solution that lets customers decide how, when and where to spend their tax-free money over a 12 month period.
With many legacy schemes, customers apply for a voucher which then must be redeemed in one store, in one transaction. If they don’t spend the full voucher amount that day, customers lose the remaining balance, but still have to pay for the full amount in the hire agreement. With Gogeta’s flexi-voucher, customers apply for a voucher as normal, but it can be used multiple times until the balance is fully drawn. For example, customers can buy a bike from one retailer and a helmet from another with the same voucher.
Voluntary inspection and replacement for select Shimano Hollowtech road cranks
SHIMANO Europe has issued a voluntary inspection and replacement notice for selected bonded 11-speed Hollwtech II road cranksets produced between June 1, 2012, up to and including June 30, 2019, for a possible bonding separation issue. To remedy this situation, Shimano will have
www.bikebiz.com
applicable, pre-July 2019, cranksets inspected by authorised retailers, and will replace any cranksets that do not pass the inspection process. The brand says there is no need for
replacement for cranksets that pass the inspection process.
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