DISTRIBUTOR


Pierer House of Brands in Munderfing


Pierer New Mobility may be a new name in the bicycle industry but it is backed by a company that knows how to create success. Daniel Blackham visits the Austrian HQ to learn more about its plans for the mobility market


P


ierer New Mobility may only be four years into its history, but it stands on the shoulders of a company that has celebrated decades of success.


Pierer New Mobility’s story can be traced back to 1953 and the founding of KTM (Kronreif Trunkenpolz Mattighofen) motorcycles in Austria. The brand celebrated its first production record in 1954, with the first bicycles introduced in the early 1960s. In 1984, Heinz Kinigadner became the first Austrian to win a motocross world championship - on board a KTM. In 1991, the company was split into four new entities: KTM Sportmotorcycle GmbH (motorcycles division), KTM Fahrrad GmbH (bicycles division), KTM Kühler GmbH (radiators division) and KTM Werkzeugbau GmbH (tooling division). At the start of 1992, Stefan Pierer and his Cross Industries company took over the motorcycle side of the business and set about taking it to new levels. Of the four separate companies left after the split, three are now again part of the Pierer Mobility Group: KTM Sportmotorcycle GmbH, KTM Werkzeugbau GmbH and KTM Kühler GmbH (today WP Radiators). KTM Fahrrad GmbH (KTM Bike Industries) remains an independent company and is owned by Chinese investors. Throughout Stefan Pierer’s 30 year stewardship, the company has seen endless success.


www.bikebiz.com November 2023 | 25


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