APPOINTMENTS This month’s movers and shakers throughout the cycle industry...
Bastian Dietz and Dain Zaffke, Leatt Leatt has announced reinforcements to its team with two key industry professionals to focus on the MTB market: Bastian Dietz rejoins as international
marketing manager for MTB and Dain Zaffke joins as VP of sales and marketing for MTB, focusing on the US market. Dietz, based in Munich, will run MTB
marketing management on the international side of the business. Following his appointment, Dietz said:
“I have been following Leatt’s impressive brand and product development very closely since I left.
“Within five years, Leatt’s business
growth and MTB brand momentum have been very impressive. When I met Sean (CEO) and Erik (GM) earlier this year, I felt compelled to go back to the Leatt family and help them to keep on progressing.” Zaffke, based in California, will oversee all sales and marketing efforts related to the mountain bike business in the United States. He will also contribute to brand strategy on a global level. Zaffke said: “I am thrilled to join the
Leatt family. Leatt has a powerful mix of innovation and style, plus a clear purpose rooted in an authentic desire to protect and serve riders’ needs.”
www.bikebiz.com
Andrew Dodd, Mondraker
Andrew Dodd has joined Mondraker as global brand communications manager. Known affectionately to most as
“Doddy”, he has been working in the MTB press and communication sector for more than 20 years. It was as a print journalist that Dodd cut
his teeth, testing hundreds of bikes over more than 13 years. Dodd’s competences also include
photography from his years in print and digital media, and his work in the last few years as an online video presenter at GMBN. All of the experience gained in
international communication, plus his photography skills, video expertise and content creation, are facets that Dodd is going to contribute to the next step of his career at Mondraker. Following the announcement, Dodd said: “The opportunity I have with Mondraker is so exciting to me – it’s a brand that I deeply believe in, and have done for many years. If you’ve followed me in the past, you will know how highly I speak of Mondraker bikes – so it’s a really natural fit for me. “Mondraker is a brand that isn’t afraid to make bold decisions; it’s a brand that designs incredible bikes and it’s a brand I’m very proud to be joining.”
Pim Ramselaar and Robert Mrkos, Kenda
Kenda has expanded its European sales activities into the UK and Ireland and Eastern Europe. The two new sales managers, Pim
Ramselaar and Robert Mrkos, will focus on expanding the company’s position in the OE and aftermarket in the UK and Ireland, and the OE market in Eastern Europe respectively. Ramselaar says he is eager to use his 10 years of experience with bicycle sales and brand management to take Kenda’s bicycle tyres to the UK bicycle market. Following his appointment, Ramselaar said: “Now is an exciting moment for Kenda. With a global rebranding process, a focused European set-up and new performance, leisure and commercial products, it is the perfect time for the brand to re-enter the UK. “I am especially excited about Kenda’s solutions for the e-cargo sector, because that is something I am very passionate about.” Robert Mrkos will use his three years
of experience as a sales manager and network in the region to maintain and expand Kenda’s OE customer base in Eastern Europe.
November 2023 | 39
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
