5 42 | November 2023


MINUTES WITH...


New Motion Labs is on a mission to revolutionise drivetrain technology. BikeBiz catches up with founder Marcel Fowler


Can you give us a little background on New Motion Labs? Our mission is simple, to bring sustainability to cycling through fundamental technology innovation. The company started with founder Marcel Fowler, stuck in the middle of the Swiss alps in 2015 with a bicycle and a broken chain asking the question, why is cycling gearing so complicated, heavy and unreliable. He found that 60% of the power from the pedal acts on a single point on a single tooth at any one time, much like a stiletto on a tile floor and asked the question “can we use both sides of the teeth or stop the movement between the chain and the tooth?” which


led to the revolutionary Enduo technology. Enduo enables any conventional roller chain drive to have an up to 3.5x increase in lifetime and 50% decrease in energy losses. This revolutionary technology was developed by a small team of English and German engineers, who simply had a whiteboard and some brave investors that believed. With the micromobility revolution, e-cargo bikes and


e-bikes are now transferring much higher torques, with instantaneous accelerations all acting on that single point. Combined with much heavier weights, this leads to a big problem with drivetrain lifetimes in the best case being 3-4,000km with both chain and belt drives, however, to


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