BRANDS
TIC CC was founded by Daphne and Andrew Monk
concentrate on doing one thing well. For us, a great product is one which meets the needs of the
athlete, and which is made responsibly. Where every aspect of it: materials, construction, who makes it, from what, and where it is made is carefully considered. We make the best we can so they last the longest. We use superior quality materials and European craftsmanship. Longevity doesn’t just come from how it is made, but also from how it is designed. A great fit and distinctive, timeless graphic language ensure our products are ‘loved for longer’. Versatility is a key focus for us. Making necessary products
to eliminate unnecessary waste. We focus on the needs and demands of how cyclists move, not the terrain they move over. This has led to our product categories: Race/ Ride/ Roam. Back in 2015 when we started, we were very aware of the division between how men and women were portrayed in this sector. From gender cliche ‘pretty’ patterns for women to stereotypical ‘gritty’ black and white photoshoots featuring rugged men only. We were keen to try and help reshape the narrative. We have a gender-neutral approach to designing and making our products. We treat everyone the same — as equal. From customer feedback, we know it is a welcome approach to an age- old challenge. Our garments are designed, where possible, to fit both male and female athletes. Our unique ‘unifit’ pattern system
and textile technology expertise allow our clothing to form and function around a variety of body types perfectly.
How has TIC CC been received so far? Being primarily an online, self-reliant business means we don’t connect as much as we would like to with the ‘extended’ industry. However, we do connect and collaborate with people we know who have been or are still involved with the pro peloton. From performance sportswear developers to rainbow stripes/yellow jersey ex-pro riders. The feedback is often the same — great fitting, great performing kit which looks distinctive and different.
What are your plans for 2023 and beyond? This year we continue to drive our innovative design-led approach. Our SS23 collection is a good example of this. We have a lot in the pipeline, but like all things timing is key. As a self-funded brand, we are acutely aware of the importance of bringing products to market at the right time. Currently, our products are only available through
tic-cc.com. We see the value of retail, and our worldwide customer base often asks if we intend to sell through physical stores. We are aware of the immediate challenges facing retail but are looking at the possibility of identifying potential future retail partners.
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