NEWS HUB
Online retailer ProBikeKit set to close, according to multiple reports
ONLINE cycling retailer ProBikeKit (PBK) is set to close, according to multiple reports including from Business Live. The news comes after parent company THG announced the discontinuation of OnDemand, one of its lifestyle divisions that PBK was a part of. In January, THG confirmed it was reviewing “loss-making categories and territories within the THG OnDemand division”, which has resulted in 180 jobs being put at risk in Greater Manchester. A THG spokesperson said: “Following a strategic review of our OnDemand division, as announced in THG’s trading
update of January 17 2023, we can confirm that we are proposing to discontinue operations in the OnDemand division across all sites. We are currently
consulting with impacted colleagues and will take steps to minimise the number of redundancies.” PBK was founded in the 1990s and was purchased by THG
in 2013, adding the company to its OnDemand portfolio with brands like Myprotein. The retailer produces and sells cycling accessories, components and clothing across multiple disciplines to more than 50 countries worldwide, and is now running a 70% off warehouse clearance on its website.
Former Sigma Sports marketing staff launch cycling and action sports agency
A new cycling and action sports marketing agency has been launched by two former Sigma Sports staff.
Gear Labs Marketing is a new venture from Jeff Mainwood and Ollie Boulton, both previously part of the omnichannel retailer’s marketing team. The former head of marketing at Sigma, Mainwood and campaign manager Boulton bring a combined experience of 25 years, and have plans to offer specialist marketing services to the outdoor industry. Mainwood said: “The opportunity to offer our marketing services to an industry that we care passionately for is a dream
Windwave launches new B2B portal
WINDWAVE has launched a new B2B portal with several updated features and faster hosting. There is a new intuitive filtering system, so that dealers spend less time searching for the product they need. In the My Account section, invoices are now available to view and download, dealers can pay invoices and, if the dealer has a credit note, they can select which invoice(s) to use it against. Back orders can be viewed with ETAs, queue position, and quantity already dispatched.
10 | May 2023
come true. Gear Labs is perfectly placed to support retailers and brands by connecting them to individuals with a passion for things that move.” Mainwood has previous experience leading multichannel marketing in the automotive, cycling, finance, and insurance industries, having previously worked with Nissan, Volkswagen,
Sigma Sports, Garmin and Cannondale. Boulton has 10 years of marketing experience, specialising in social media, content creation, CRM, PR partnerships and bespoke events. He has previously worked with brands like Wahoo, Specialized, Salomon, SRAM and Enve.
Knipex to be distributed by Chicken CycleKit
KNIPEX, a leading manufacturer of hand tools, has announced its entry into the UK cycling market with Chicken CycleKit. The Knipex cycling product range includes the pliers wrench, made for gripping, bending and cutting, the high leverage diagonal cutters which is suitable for cutting brake and gear cable housing, the electronic SuperKnips, designed for fine cutting jobs and the Knipex wire cutters. David Barnes, Knipex UK’s marketing manager, said: “Knipex is thrilled to be joining the UK cycling community and looks forward to introducing its high-quality, innovative tools to the market.”
www.bikebiz.com
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