BRANDS
JUST GETTING STARTED…
Kids Ride Shotgun aims to inspire the next generation of MTB rippers through its products. Alex Ballinger caught up with the brand to see what’s next
A
lot has been written in this issue of BikeBiz about how to kit out the next generation of bike riders, from improving bike geometry to
road safety.
But for Kids Ride Shotgun, the journey for youngsters becoming riders can start before a child even steps onto their own bike. The New Zealand-based brand, founded in 2017 by Tom
Hayward and Dan Necklen, designs and manufactures MTB products for children up to five years - most notably a shotgun-style children’s seat that can offer a path-altering riding experience for youngsters.
48 | May 2023
The aims “We’re focused solely on mountain bike families with kids between 0-5 years of age,” said co-owner Necklen. “We want to help families ride together, and inspire kids to
ride. We realise there are plenty of opportunities outside of that with older kids, but we’re committed to staying focused on those early years, because we think it sets kids up for a lifetime of enjoyment on bikes. We’re keen to raise mini mountain bikers, and then pass the baton to other mountain bike brands so to speak.” Kids Ride Shotgun started out producing a frame- mounted seat, which the brand says offers numerous
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