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‘IT’S A CONCERNING THOUGHT THAT THE NUMBER OF CHILDREN CYCLING COULD STAGNATE WITHOUT ACTION FROM ALL SIDES’
CONTENT Editor
Alex Ballinger
alex.ballinger@
biz-media.co.uk
Staff writer Daniel Blackham
daniel.blackham@
biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
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biz-media.co.uk +44 (0)779 480 5307
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Media director Colin Wilkinson
colin.wilkinson@biz-media.co.uk EDITORIAL YOUNG GUNS
The cycling season is finally here. It’s been a long wait for some warmer weather, but the sun has finally started to shine, and families are back out on the bikes. I’ve finally seen the first of the family cycling excursions in my local area, and after the tough winter (both economically and meteorologically) sunny days will be a relief to many in the bike trade.
But the changing of the seasons has raised an important question in my mind, about encouraging youngsters to cycle as early as possible.
My first true love in the cycling world was riding BMX, and in my local area (now Reading in Berkshire) I can’t help but notice the lack of young BMX riders stoking the fire for cycling, and it appears the trend is uniform across the kids’ market. With concerns around road safety, the ever-rising cost of cycling, and the need for advocacy and education for young cyclists, the number of children cycling could stagnate without action from all sides. In this kid’s market edition of BikeBiz we offer up some insights for cycling businesses into the state of the sector, and some solid ideas on how to inspire some new bike riders. In this month’s mag, you may notice a familiar name as our former senior staff writer
Rebecca Morley (now a freelance writer) explores why the sales of children’s bikes have tailed off so dramatically in recent years (p7-8). I also sat down with Isla Rowntree, founder of Islabikes, to get her thoughts on the children’s market since she stepped back from her role at the bike brand (p22-24). Our staff writer Daniel Blackham also ventured south to visit distributor I-ride at its new facility in Sussex (p27-29). And finally in this month’s sector guides we look at all the best-selling products in the kids’ sector (p53-56), and also the growing world of indoor cycling (p65-66). Here’s hoping for a long summer and a return of brighter days for the trade.
Printed by The MANSON Group Ltd ISSN: 1476-1505 Copyright 2023
Alex Ballinger, Editor
Datateam Business Media Limited London Road, Maidstone, Kent ME16 8LY.
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Daniel Blackham Staff writer
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biz-media.co.uk
Richard Setters Sales manager
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biz-media.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
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