DISTRIBUTOR


I-ride Orro HQ in Sussex DISTRIBUTOR FOCUS: I-RIDE


BikeBiz staff writer Daniel Blackham hits the road to visit the Sussex-based distributor


t is well known that the bike industry is continuing to face challenges, but many companies are tackling the test head on and pushing forward with improvements to benefit clientele. The Martlet Group, formerly known as Jim Walker, is the parent company of I-ride distribution and is among the businesses carrying on with best-laid plans. I-ride is probably best known for its in-house bike brand


I


Orro, as well as being distributors for Fulcrum, Campagnolo, DeFeet, SeaSucker and De Rosa. Housed across five units at the foot of Ditchling Beacon in Sussex for many years, the company has bid farewell to its former home in favour of a new multi-million pound facility. With the official moving date of Saturday, April 1, now in


Picture by Andy Scott/Creative Commons


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May 2023 | 27


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