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APPOINTMENTS


legendary Pirelli performance tyre range to the next level.” Moye is available for dealer training to explain in detail the numerous features and technological benefits of the Pirelli product. He will be placing POS in stores and assisting with the merchandising of Pirelli products across the country. He is also available to support at dealer


Sam Moye, Extra UK Extra UK have recruited a dedicated Pirelli retail specialist to further strengthen the team at the distributor. Sam Moye joins from Trek UK and brings with him a wealth of experience and knowledge to the newly created position. Moye has been tasked with supporting the IBD network, building the Pirelli brand and helping to promote the effective sell through of the ever-growing Pirelli product range in road, gravel, MTB and urban categories. Ed Denwood, Pirelli brand manager at Extra UK, said: “We are delighted to have Sam join the Pirelli team in the UK, at a time when there are so many exciting new projects underway. “He will play a central part inspiring and supporting dealers as we launch new products, and at a time when the state of the art Italian factory comes fully on stream. “The recently released made in Italy


P Zero Race TLR showcases the best- in-class Pirelli performance and quality, and is just the first step in taking the


40 | May 2023


events with dedicated event kit and promotional materials on hand. Moye can be reached at sammoye@ extrauk.co.uk or via telephone on 07827 971146.


Andrew Wood Joining him at The Electric Bike Shop is


Andrew Wood, who will take up the role of head of marketing Wood has more than 20 years of sports


marketing experience on both the brand and retail side with businesses such as Puma, M&S, Runners Need and Cycle Surgery. Following his appointment, Wood said:


Dan Murtagh


Dan Murtagh and Andrew Wood, The Electric Bike Shop The Electric Bike Shop has appointed two new members to its team to take up senior positions. Dan Murtagh has joined the specialist electric bike retailer as head of retail. Murtagh has plenty of trade experience


and takes up the role after 15 years at Rutland Cycling where he served as retail and operations director.


“It’s an exciting time to be joining The Electric Bike Shop family as we expand our product offering with leading brands, increase our store portfolio and continue to deliver excellent customer service across the board. “We are investing heavily in our future as we set the foundations for our growth.”


Matt Wrigley and Nick Jupp, Restrap Restrap, the technical bikepacking specialist, has announced the appointments of two new dedicated sales agents in the UK. Matt Wrigley and Nick Jupp will support UK sales after the company took


www.bikebiz.com


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