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TIC CC is a performance cycle clothing brand established with sustainability and responsibility at its heart. Founders Daphne and Andrew Monk introduce their business
Tell us about TIC CC We are an independent, self-funded British brand. We make distinctive, performance cycling clothing for the sustainably conscious athlete. Our focus: maximum impact on rider performance, minimum impact on the world we love to ride. All our kit is made responsibly, ‘close to home’ in Europe. Our journey started in 2015. Both keen riders, we left our corporate roles in search of a more purpose-driven future. We wanted to make things that change things and champion a more ‘responsible’ approach to profit, growth and purpose. We spent some time working on projects for other cycling sector brands before we took the plunge. We felt that with our personal and professional experiences, we could add something ‘fresh’ to the cycling apparel sector. We pride ourselves on being a creativity-led, strategic brand. Co-founder Andrew Monk had previously been responsible for leading global brand projects for a variety of diverse clients. He helped brands stand out from the crowd in highly competitive marketplaces. ‘When creativity is allowed to lead it often produces distinctive and constantly surprising solutions. You need to be different, sound different, and look different if you want to make a difference’. Co-founder Daphne Monk’s background was in business
50 | May 2023
psychology. However, her career was cut short when Daphne was involved in a life-changing car accident. It left her with severe chronic pain. Over time it was clear to her that being reliant on high-strength pain medication was not a long-term solution. Instead, she looked for other coping mechanisms. Simply put her bike became a core pain management tool. The physical and psychological benefits of riding have allowed her to cope when others have struggled. The bike is an incredible self-empowerment tool and we are keen to celebrate and communicate this through TIC CC. For us, like many others, our bikes and the experience of riding them connects us closely with nature. We are acutely aware and ‘tuned in’ to its beauty and the importance of protecting the irreplaceable. If we ride it, we have a duty to respect and protect it. This is a fundamental component of TIC CC’s purpose.
Who are TIC CC products aimed at? What makes them unique? Our products are developed for the performance-orientated rider. We focus on developing essential performance riding wear that works for a multitude of riding scenarios. It is often tempting to try and ‘cover all bases’ but we prefer to
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