APPOINTMENTS This month’s movers and shakers throughout the cycle industry... Loftus was, until recently, chief
Stephen Loftus, Wattbike After more than 10 years at Wattbike, Richard Baker has decided to step down as CEO. Stephen Loftus, who was recently announced as joining Frog bikes as a non- executive director, will take over from Monday, May 1. Baker will remain involved as a special advisor to the board. Baker joined Wattbike in 2011 and
has played a key part in the growth and success of one of the leading indoor cycling brands. He was at the heart of the successful launch of the Wattbike Atom and steered the company through the pandemic after becoming CEO in 2018. Baker said: “After 10 fantastic years, it is time for me to step back and allow a fresh management team to continue Wattbike’s successful story. “I am immensely proud of what we
have achieved – the team, products and brand we have built. “I’m excited for the team going forward under Stephen’s leadership and to support in my new role as a special advisor. With Stephen’s background, experience and approach, I am confident he will take Wattbike to new heights.”
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commercial officer at Brompton where he helped the folding bike business quadruple in size and become an international omnichannel brand. Last month, Loftus was announced as joining British children’s bike brand Frog Bikes as non-executive director, to help accelerate international expansion on a part-time basis. Before Brompton, Loftus worked in sales, marketing and innovation roles in the international drinks industry – for companies including Diageo, Red Bull and Constellation.
Loftus said: “I am passionate about working for businesses that improve fitness and wellbeing and helping them fulfil their international potential. “Wattbike is a unique product that
started with Olympic and professional athletes as an innovative data-driven training tool to significantly improve their performance, and now serves a much broader customer base. “I look forward to helping the talented team let more people worldwide dis- cover how a Wattbike can change their life for the better, delight customers with continuous innovation and fulfill the potential of the business. I am grate- ful for Rich’s support as I step into this exciting new role.”
Kian Emadi-Coffin, Oxford Products Former track cycling star Kian Emadi- Coffin has been appointed to the Oxford Products IBD support team, following his recent retirement from professional cycling.
Emadi-Coffin, from Stoke-on-Trent, raced competitively from the age of 13
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and has represented Great Britain at the UCI Track Cycling World Championships and England at the Commonwealth games. His new role at Oxford Products, based in Witney in Oxfordshire, will be his first job outside of professional cycling, and see him work closely with Oxford retail partners. Oxford sales manager Vincenzo Iannidinardi said: “The discipline and work ethic required to hit the heights as a professional athlete will certainly be helpful in what is a demanding role. Kian is keen to work hard serving our retail partners, whilst remaining a powerful advocate for the industry. We look forward to giving him every support in his new career.”
Emadi-Coffin began his racing career across disciplines, including track, road, and cyclocross, before he turned his focus to track sprinting. At 18, Emadi-Coffin moved to
Manchester to join the British Cycling podium programme, representing GB at the 2013 Track World Championships and England at the 2014 Commonwealth Games, where he won his first senior medal, silver in the team sprint. After a back injury in 2014 took Emadi out of the running for the 2016 Olympics, he then switched to the endurance squad, and medalled seven times for his country since then, most recently securing bronze in the team pursuit at the 2021 Track World Championships. Dealers can contact Emadi-Coffin on 07391 407183 or via email at Kian@
oxprod.com.
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