INTERVIEW
conditions. For gravel and off-road riding, tyre pressures are much lower. In that environment, hookless designs can offer benefits such as reduced weight and an optimised interface between tyre and rim. For retailers, our approach simplifies the sales conversation considerably. With our road wheels, compatibility concerns are minimised because hooked rims work with a much broader range of tyres available on the market. Customers are not restricted to specific tyre models or pressure limitations, making wheel and tyre selection much more straightforward. From a safety perspective, riders also appreciate the reassurance that comes with a hooked design, particularly as road tyre pressures vary significantly between riders, tyre widths and riding conditions. Ultimately, our philosophy is quite simple: use the right technology for the right application. By choosing hooked rims for road and hookless for gravel, we believe we’re delivering the best balance of performance, compatibility, safety and ease of use for both retailers and consumers.
Talk us through the benefits and challenges of developing all your own components in-house rather than buying open- mould parts. If you rely entirely on components that are readily available on the market, whether that’s rims, hubs or spokes, you inevitably end up with products that look very similar to those of your
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competitors. For us, developing our own components is essential if we want to create products that genuinely stand out and deliver a unique performance advantage. It allows us to optimise every element of the wheel system and ensure that all components work together as one integrated package, rather than as a collection of off-the-shelf parts. We take that philosophy a step further. We also invest heavily in developing our own technologies. Innovations such as our 3D-printed hub architecture, Algorithm Enhanced Aerodynamics and Aeroscales designs are all examples of technologies that have been developed specifically to solve performance challenges and push wheel performance beyond what is possible with conventional solutions. Of course, there are challenges. Developing components and technologies in-house requires significant investment in engineering, testing and validation, and in some cases, we also have to develop the production methodology. It is a much longer and more demanding process than selecting existing components from a catalogue. But we believe that is precisely where real innovation comes from. If your ambition is simply to participate in the market, then open-mould components can be a perfectly viable solution. If your ambition is to lead the market and continuously raise the standard of performance, then you need to develop your own components and technologies. That’s the approach Scope has taken from the very beginning.
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