INTERVIEW
with higher quality, better performance and greater reliability, while offering significantly better value to riders. Over the years, the market evolved considerably. Carbon wheels became more mainstream, and competition increased. Around five years ago, we realised that if we wanted to remain truly relevant and continue leading the market, we needed to think beyond incremental improvements and pursue more radical innovation. That realisation became the foundation for our Artech (Art of Technology) project. Within this programme, our engineering team was given complete freedom to develop the very best wheelset possible, without being constrained by traditional limitations such as pricing targets or existing product architectures. To do so, we had to develop new technologies, otherwise we would end up with a similar product to our competition. This resulted in the patented 3D printed hub sets and Aeroscale rim surface. The result was the introduction of the Artech Series nearly
three years ago. With Artech, we confidently claim to offer the highest-performing wheels available on the market today. It serves as our innovation platform, where new technologies and engineering concepts are developed, before gradually filtering down into the rest of the Scope range. That philosophy remains unchanged today. We continue to be
40 | July 2026
driven by innovation, engineering excellence and the desire to deliver the very best riding experience possible.
Dealers are naturally a bit cynical when a brand announces a major WorldTour partnership like Netcompany INEOS. They likely want to know what it actually means for their business. How does a mechanic or sales assistant on the shop floor use the INEOS relationship as a genuine sales tool to convince a customer to spend their money on Scope? That’s a fair question, because many WorldTour partnerships are primarily marketing-driven. In our case, the relationship with Netcompany INEOS is fundamentally product-driven. Scope was selected because our products performed best in their testing and met the demanding requirements of one of the most performance-focused teams in professional cycling. For the mechanic, sales assistant or shop owner, the real value lies in validation. They can confidently tell customers that these products have been tested, validated and approved at the very highest level of professional cycling. That provides reassurance that the wheels will meet the performance, reliability and quality expectations of even the most demanding riders. Furthermore, this is a long- term partnership built around continuous development. It
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
