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CONTENT Editor
Lauren Jenkins
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Staff writer Rebecca Bland
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Media director Paul Ryder
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Am I the only one who feels like, as an industry, we’re somewhat holding our breath? I won’t focus on the negative, there’s enough of that day to day. The challenges we (and many other industries) have faced since COVID have been numerous. Some are still in the early days of green shoots, but many are now seeing a return to where they were almost six years ago. It’s so important to celebrate wins. Even the little ones. A new partnership, launching a shop ride, seeing people take their first steps with riding, either on a balance bike or rediscovering cycling after years away. It’s scary to do things differently, but sometimes that’s the only way to learn. A new opportunity to grow. What’s the saying about doing the same thing over again and expecting a different outcome? In most scenarios, we don’t even need to aim for perfection. You just need to start and keep pedalling. As we look back, and indeed ahead, on what’s happened in the past few
years, it seems that many have found new ways of working. People are finding a rhythm and what works for them. Granted there are always bumps in the road, but there’s largely more positivity. I’m also noticing a lot of people aligning themselves on what we as an industry need to do to grow. It’s been interesting to see conversations and thought patterns develop. As we’re now half way through 2026, what the rest of the year will look like
is yet to be seen. I do hope it’s as positive as possible for all of you. This issue focuses somewhat on people who have found their strength and focused on that. It’s important to read about what others are doing, it’s a good way to spark new ideas and look at things from a different perspective.
Printed by The MANSON Group Ltd ISSN: 1476-1505 Copyright 2026
Lauren Jenkins, Editor
Datateam Business Media Limited London Road, Maidstone, Kent ME16 8LY
All contents © 2026 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such
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Editorial: 07979 146121 EDITORIAL A Change of Perspective
ON WHAT’S HAPPENED IN THE PAST FEW YEARS IT SEEMS THAT MANY HAVE FOUND NEW WAYS OF WORKING. PEOPLE ARE FINDING A RHYTHM AND WHAT WORKS FOR THEM.
AS WE LOOK BACK, AND INDEED AHEAD,
Rebecca Bland
Rbland@datateam.co.uk
Richard Setters Sales manager
rsetters@datateam.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
THE TEAM
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