INTERVIEW
For those who perhaps aren’t familiar with the brand, give us Established in Taipei, Taiwan, in 2009, we launched our first milestones, including entering the professional racing scene with UCI World Tour teams in 2019, releasing the flagship
Bryton has built a pretty significant global footprint. For retailers looking to introduce the brand to their customers, designing products that combine intuitive user interfaces
with comprehensive features to serve as essential Our core mission is to share a passion for sports and
group track, and extensive battery life at a fraction of the competitor RRPs. How is Bryton engineered to deliver this
It’s reported that over 60% of Bryton’s internal staff are dedicated entirely to Research and Development. If this is
22 | July 2026
www.bikebiz.com
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