INTERVIEW


How Bryton is Solving the ‘Accessory Headache’ for Retailers


In a GPS market often dominated by aggressive online discounting, Bryton is positioning itself as the dealer-friendly alternative. With superior margin protection, a unique solution to ‘accessory friction,’ and a new AI-driven product ecosystem, the brand aims to make the customer switch easier, backed by exclusive distribution support from Extra UK to make sure bike shops have training, demo units, and POS support.


www.bikebiz.com July 2026 | 21


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