APPOINTMENTS This month’s movers and shakers throughout the cycle industry...
Richard Provan (left) and Richard Staton
Richard Staton and Richard Provan, Moore Large
Moore Large has appointed Richard Staton as regional sales manager for the North and Scotland for the accessories sector. The Derbyshire-based distributor has also
given longstanding sales manager Richard Provan responsibility for bikes, moving from his former role as the accessories rep for the North and Scotland. Stanton joins Moore Large after spending 20 years as part of the sales team at UK cycling parts and accessories distributor Madison. His new role will see him take ownership
of Scottish and Northern England territories for cycling accessories at Moore Large, covering brands such as Lake, Oneal, e*thirteen, Alpina, Tru-Tension, and house brand Everything to Cycling. Former accessories representative for
the North and Scotland, Richard Provan, will move into bicycles, representing house brand Forme Bikes alongside Tern Bikes and WeThePeople. Provan has been a member of the Moore Large sales team for the past 10 years. •
Logan Argent and Jake Gray, Peaty’s Peaty’s Products has announced that it has expanded its team, following the business’ growth in recent years.
www.bikebiz.com (From left) Logan Argent, Steve Peat, Jake Gray
With two newly created positions, the company said it has recruited with “a desire to expand its killer product portfolio and drive brand awareness globally”. Logan Argent joined Peaty’s back in
October as its new product manager. Argent has been a product manager for over 15 years in the bike trade, having previously worked for Charge, Fabric and Cannondale, where he was hugely influential in developing their product ranges. Peaty’s says to expect to see a “bunch of new drops” in 2023, as it continues to expand its product portfolio. Jake Gray has also joined Peaty’s as its
new head of marketing. Gray has been marketing manager for Scott Sports for the last nine years, and Peaty’s says having Gray on board will bring a new dedicated focus to its marketing efforts. •
Doug Baker and Sam Bradshaw, Shift Active Media
Shift Active Media has made a number of appointments heading into 2023, as Doug Baker is promoted to chief strategy officer and Sam Bradshaw joins as media planning director. Baker steps up from his previous role as head of strategy and research at the Bath- based cycling marketing agency, having
Doug Baker
worked on a number of major projects over the past three years, including the creation of the UCI Track Champions League, the rebranding of Chain Reaction Cycles, and the global launch of GCN+. In his new role, Baker will work more closely with CEO Wayne Brown, CFO Phil Smith, and founder and chairman Simon Wear. He will also be working to develop Shift’s consultancy offering, looking at new markets, and leading the recently launched Rider Research Hub, a research platform that allows users to join a community and share their experiences, which also offers cycling brands insight and data.
Shift has also expanded its media team with the appointment of Sam Bradshaw to media planning director. •
Tara Comonte, Strava
Strava has announced the board appointment of TMRW Life Sciences, Inc. (TMRW) CEO Tara Comonte. Comonte has joined the board following a year of growth where the subscription platform surpassed 100 million registered users and introduced features like video and activity types like gravel rides, mountain bike rides, and trail running. With that growth comes a disciplined focus on ensuring the board is structured
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