MICROMOBILITY RUNNING A BUSINESS IS LIKE RUNNING A HOUSE
Rebecca Morley visits Tandem Group Plc in Birmingham to see the new Electric Life showroom and catch up with group CEO Peter Kimberley
E
-mobility is a topic that no matter what transport sector you’re in, you can’t ignore. With electric cars, bikes and scooters becoming
increasingly important as we work out the best way to travel in a cost of living crisis, it’s vital for businesses to stay fresh and keep on top of these key trends, and know just what customers are looking for. I recently travelled up to Birmingham to see Tandem
Group, visiting its new e-mobility showroom Electric Life to find out what’s new for the distributor from group CEO Peter Kimberley. “When I joined [Kimberley was appointed as a non-
executive director in November 2021 before becoming CEO in 2022], we were looking at the bigger picture of e-mobility, which is why we span from e-scooters, to e-bikes, to e-motorbikes, to e-golf trolleys,” Kimberley told BikeBiz. “And that’s just the sector that we operate in, but we’ve got to look at all demographics and all people. Fortunately, as a business, we operate in those areas, so it makes sense to continue to progress forward with e-mobility. But it is about looking at the whole generation of people who use it, and what do they use it for?” The distributor has also partnered with brands such
as Orbea, Whyte and Quella, the latter of which was The distributor has a range of e-mobility brands in its portfolio
Peter Kimberley, group CEO of Tandem Group Plc
announced last month. And in November last year, Tandem opened its new specialist e-mobility showroom in Birmingham, Electric Life, offering a range of e-mobility brands from its portfolio including Dawes, Li-fe, Claud Butler and Falcon. A dedicated area of the showroom also boasts a range of e-mobility scooters from brands including Pro Rider, Pride and Roma, across all mobility vehicle classes. Pro Rider electric golf trolleys are also on display. On what he’s most proud of recently, Kimberley said:
“It’s an honour to be working with the team I’ve got. We’re proud that we’ve achieved many things over the last few years. Extending our dealer network, that’s quite exciting for us and we’re progressing well with new customers. The warehouse is a huge thing for us, to make us able to be efficient and the service we can then offer to our customers.”
Key trends
So what should we look out for from the industry in 2023? E-bikes will continue to evolve and grow, said Kimberley, and e-cargo is an area that’s got potential for growth. But another form of mobility that Kimberley is hoping to see more of is e-scooters. “The Government needs to pay particular attention to our current transport network and affordability. We’ve had trains on strike [at the start of January], how are people
38 | February 2023
www.bikebiz.com
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