PAID ADVERTORIAL WITH ZYROFISHER
Hiplok co-founder Ben Smith with the
world’s first portable anti-angle grinder bike lock - Hiplok D1000
ATTENTION BIKE THIEVES!
Now in the twelfth year of leading innovation in the bike lock market, UK-based Hiplok are not taking their foot off the pedal. From the original wearable bike lock over a decade ago, to the introduction in 2021 of the world’s first anti-angle grinder bike lock, beating the thief has always been, and remains, top priority. Ahead of COREbike, Hiplok co-founder Ben Smith takes us through the extensive 2023 Hiplok line-up and explains how the brand’s Flagship Store Program, available through ZyroFisher, is helping retailers find the best security offering for their customers.
Heading into 13 years of Hiplok, is it going to be an unlucky one for the bike thief? We think so! The biggest trend in bike theft over the past few years has been the widespread use of battery powered angle grinders. With the delivery of D1000 last spring, the tide has already started to turn and there is more development to come. D1000 contains a unique composite material which actually destroys angle grinder blades, meaning that it stands up to grinders over 20-times longer than standard D-locks.
Why has the D1000 been so popular? The most obvious answer is that as the value of bikes is
22 | February 2023
increasing, people need better security to protect them. There’s also a growing importance of bicycles as essential transport in people’s lives with e-bikes and cargo bikes replacing cars in daily journeys. Ultimately, cyclists recognise that the D1000’s security performance is so far beyond that of a standard lock that it is worth paying the extra for, to avoid both the financial impact as well as hassle of replacing their bike.
What will be the big trends in cycling this year?
The cost of living will undoubtedly affect non-essential spend in new bikes with many people now choosing to
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