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‘I’VE LONG MISSED OUT ON A DAILY COMMUTE, BUT I AM ALWAYS HEARTENED TO SEE INTREPID PARENTS BUCKING THE TREND BY HOPPING ON AN E-CARGO BIKE‘
CONTENT Editor
Alex Ballinger
alex.ballinger@
biz-media.co.uk
Senior staff writer Rebecca Morley
rebecca.morley@
biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
richard.setters@
biz-media.co.uk +44 (0)779 480 5307
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For many, the daily commute has changed dramatically in the past three years. Since the start of the coronavirus pandemic, employers have radically shifted their attitudes
to home and hybrid working, offering more flexibility to workers, freeing up cash and (equally important) time. But as we’ve gradually emerged from the shade of the pandemic, the commute has returned for many, albeit with the economic backdrop significantly driving up the cost of many modes of transport - particularly trains and cars. The bike, however, remains an efficient, cost-effective, and healthy way of getting to work, and the bike trade can be a driving force by supporting commuters. Working from home, I’ve long missed out on a commute, but I am always heartened to see intrepid parents bucking the trend by hopping on an e-cargo bike to ride kids to school, or to see students braving the British winter to ride their bike to lessons. In this month’s commuter edition of BikeBiz, we dive into the sector to see how bike businesses can capitalise on the return of the commute. Our senior staff writer Rebecca Morley (who is soon to be departing from the BikeBiz team
for new pastures) has also visited distributor Tandem Cycles in Birmingham to learn more about their e-mobility focus (p38-39), and also looks back on her four years of working in the bike trade (p21). February also marks the new date for the COREbike trade show, which returns to its regular
venue Whittlebury Hall again this year - we go in-depth on the brands and products you don’t want to miss at the 2023 edition (p7-12). Finally we explore the best new products and our pick of gear from the commuting and bike luggage market in our Sector Guides (p58-66). The next few months will be tough, so now is the time to look closely at your bike business and ensure you are reaching the broadest congregation possible.
Printed by Buxton Press Ltd ISSN: 1476-1505 Copyright 2020
Alex Ballinger, Editor
Datateam Business Media Limited London Road, Maidstone, Kent ME16 8LY.
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Editorial: 07507 868 377 Advertising: 07794 805 307 THE EDITOR BETTER BY BIKE
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
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