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PAID ADVERTORIAL WITH ZYROFISHER


LEFT: The new Hiplok SWITCH Folding Lock with unique SWITCH plate system


BELOW: Hiplok’s Flagship Store Program supports IBDs in selling the brand


commute and ride for leisure on the same bicycle. This trend has been important in the development of our new folding lock – Hiplok SWITCH, which is ideal for the everyday rider wanting to use their bike around town as well as on the gravel trails.


What’s unique about Hiplok SWITCH? SWITCH is a compact Sold Secure rated folding lock which can be worn or mounted on the bike. As with many folding locks it provides a longer 85cm locking length but folds into a compact package and weighs only 1kg, making it easy to take with you. But what makes SWITCH truly unique is its SWITCH plate system which comes with bracket and bottle attachment meaning that you can seamlessly switch from carrying lock or bottle on your bike. The 2023 line-up offers the most extensive range of security ever seen from Hiplok.


How are you supporting retailers in offering Hiplok as their principal security brand in store? With ZyroFisher, we continue to successfully roll out the Hiplok Flagship Store Program, which was introduced prior to the pandemic with the aim of supporting the best UK IBDs in showcasing the full range of Hiplok products in store. The program supports brand loyal retailers in offering the full Hiplok range with improved margin and payment terms along with FOC marketing and display materials. Flagship store retailers are also prioritised for new product launches, such as D1000. Hiplok’s 2023 line-up will be on display on the ZyroFisher Stand at COREbike. For more information and to discuss becoming a Hiplok Flagship Store, please contact your ZyroFisher account manager or call the ZyroFisher team on +44 (0) 1325 741 325 ●


Hiplok D1000 is now available from ZyroFisher as part of the Hiplok Flagship Store Program


www.bikebiz.com


February 2023 | 23


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