DISTRIBUTOR
Changes and appointments Last year also saw Silverfish make some key appointments, including Metcalfe himself who joined the board to lead sales and marketing, from his previous positions at D30 protective equipment and Gore Wear. Metcalfe has risen through a number of senior sales and
marketing roles at Gore Wear, WL Gore and Associates, leading him to taking responsibility for the global business as sales leader. Most recently he was sales director for Europe and
APAC for D30, leading a team across the outdoors, sports, motorcycle, PPE, defence and electronics sectors. Silverfish also made some key additions to the portfolio last year, while a number of brands also released major new products to the UK market. Metcalfe said: “I joined Silverfish last year and am
delighted with the strong portfolio of brands Darren [Mabbott, Silverfish MD] and the team have built up to date.
In the past year or so, we have seen some significant
additions to our ranges. Building on the success of their muscle bikes, it was superb to see Yeti introduce their Yeti 160E. Yeti has such a loyal fan base and these riders have been crying out for Yeti to bring an e-bike to the market for a long time, so it’s been great to meet their needs. It was also massive for us to bring Forestal to
34 | February 2023
the UK market; we love this brand and, just like Yeti, we will also be distributing it in Germany, Austria, Belgium, Netherlands and Luxembourg. The way these bikes ride is blowing everyone’s minds and we’re starting to see amazing reviews coming in for them. “Supporting our brand expansion in our European
territories we very recently just added Burgtec to our portfolio. Representing this great British brand in these territories feels a bit of an honour and we know the potential is huge for such a well-engineered, in vogue brand.”
New products Exciting new products from Silverfish include the introduction of the Yeti SB120, SB140, and SB160 bikes into the UK and European areas. Metcalfe said: “Their predecessors had a huge following and both retail and consumers are so excited for the new bikes that we’ve seen a phenomenal uptake linked to our go-to-market strategy. I’m so excited to see the new bikes out in the market and at the dealer demos we run.” Meanwhile Silverfish has also partnered with Peaty’s cleaning and maintenance products to deliver care packages to let IBDs test out products. Unsurprisingly for such a turbulent time, bike retailers have been reacting to the strains and opportunities
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
