DISTRIBUTOR


in their own way, but Metcalfe says Silverfish has seen notable differences between how big and small retailers are reacting. “The reactions to the current


climate have been hugely varied, just as retailers vary greatly. The bigger retailers typically felt the impact first and quickly acted and we’re now seeing them coming back to life. “We’re still seeing solid


daily replenishment business, particularly on consumable products because riders are still wearing out parts on their bikes and looking to make component upgrades. We still see enthusiasm for new products as well.” And for the future of Silverfish, Metcalfe added:


“Our big focus is growing consumer engagement to create consumer insistence. “We’re proud of the brands we work with, and our dream is that riders come into store specifically asking


for our products. To this end, we’re looking to partner with retail and brands more closely to multiply this engagement and, therefore, insistence. “As always, we’re always looking at complimentary brands to


add to our portfolios, brands that shout adventure, and which you aspire to have in your garage or shed.” ●


www.bikebiz.com


February 2023 | 35


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