RETAILERS
Seventies Distribution owner Stu Dawkins
BACKYARD BMX M
uch of retail has faced challenges over the past few years, with stores needing to compete with online
and some struggling to stay open as a result of declining sales. With the retail forecast looking turbulent for the foreseeable future, it’s vital that shops are supported by brands and distributors from elsewhere in the industry. Seventies Distribution is hoping to support BMX shops and skateparks with its recently launched direct-to-consumer website, under the Backyard BMX name, which features all the 15+ brands and 3,500 products it distributes for same-day shipping. Customers to the website will be able to nominate one of about 15 shops to support and Seventies said it will handle the packing, shipping, processing fees,
24 | February 2023
www.bikebiz.com
Seventies Distribution launched the direct-to-consumer Backyard BMX website in late 2022. BikeBiz fi nds out how it’s supporting BMX stores. By Rebecca Morley
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