BRANDS
Created to withstand the challenging MTB terrain and climate in the north west of the USA, PNW is a component brand at home in British conditions. Alex Ballinger spoke to founder Aaron Kerson to hear about plans for the UK market
P
NW Components is a mountain bike brand immersed in what riders want. Founded in 2015 by Aaron Kerson, a former
product developer for the likes of Specialized and Marin, PNW was born from a desire to bring quality, durable components that wouldn’t break the bank. Kerson began to develop the idea for his own component brand while travelling the world for other bike brands, working with customers to establish their wants and needs, utilising that knowledge to develop new products. “We got to the point where my wife and I wanted to create a brand that really focussed on providing the best customer experience in the industry,” said Kerson, “and also focused on the fun aspects of riding, like getting out there with your buddies, and having a good time.” Kerson noticed that a number of component brands centred their marketing around elite levels of cycling, which he felt alienated a number of riders.
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PNW makes hard-wearing MTB components and accessories, including dropper posts
The result was PNW, an MTB component brand that offers a host of products, from dropper posts, to handlebars, stems, and apparel.
Alongside the focus on fun, Kerson also had some other key pillars to the business he was building: “We wanted to embrace a
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