EVENTS
IAA Mobility will feature an extensive test track for all forms of urban mobility
The future of mobility Previously held at the Messe Frankfurt venue (which also now hosts Eurobike), IAA Mobility has since relocated to Munich, owing to its transport connections, and the presence of industry leading companies including BMW, Apple and Google in the city. For trade visitors, IAA will include the IAA Summit, an industry meeting for stakeholders across the mobility sectors, with more than 500 speakers featuring from September 5-8, 2023.
Included in the summit is the IAA Conference, which will also be a highlight for industry attendees, with keynotes, fireside chats, and discussions. Fischer said: “The whole of micromobility is incredible and
exciting for us, and we see great and positive developments in the industry. “At the moment, it is maybe the fastest-changing industry. “We are the only event that speaks to the whole mobility
sector, not siloing into only cycling or only cars. We want to give everyone a feeling of what will happen in the future.”
Experience is key A key feature of the micromobility aspect of the show will be the test course, located in one of the IAA Summit halls. A number of micromobility brands and suppliers will be
displaying their products, and attendees can utilse the 1,000 square-metre test tracks. The test tracks are part of the IAA Open Space, which will be an exhibition area open to all, located in the centre of Munich. Von Breitenbuch said: “The public space is free for everyone
32 | August 2023
without a ticket, and there is a focus on getting to know the new solutions and to experience them. “For people who don’t know about the solutions, the
best way to help them accept new technology, new kinds of transport, is to give them a good experience. “You can experience open space for the public in the inner city, but also we try to focus on the real future of mobility in the context of strategic decisions. So we have the professional space and summit, which is taking place in our exhibition halls, and where all of the decision-makers and also politicians, scientists and experts from the industry can come together and look for solutions.”
Opportunities and challenges
So with their focus on the whole of the mobility industries, what do the organisers see as the biggest issues and opportunities facing the micromobility sector? “Micromobility is quite a young industry, compared to the
car,” said Von Breitenbuch. “It existed as the bike industry, and cycling, but the shared development of mobility depends on digital platforms. “I think with new and interesting vehicles, like light electric vehicles, perception and legislation are most important. “Now there are so many [transport] options that it’s very important for people to get to know their options and to learn to use them.
“It’s a big mix of things that will make the future of mobility, like a big connected system.”
IAA Mobility takes place from September 5-10 in Munich. Visit
IAA-Mobility.com for more information.
www.bikebiz.com
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