EVENTS


‘THE MOBILITY COMMUNITY’


IAA Mobility started life as a trade event for the automotive industry, but has sinced evolved into a hub for the entire mobility industry. Director Christine von Breitenbuch and micromobility account manager Stefan Fischer explain how micromobility fits into the mix


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IAA Mobility, also known as the International Motor Show Germany, may be better-known in the car industry than in the micromobility sector.


The historic show, first held in 1897, has developed into one of the largest trade fairs for the automotive industry, but in recent years the organisers have attempted to shift the focus towards a more sustainable future. After the cancellation of the event due to Covid in 2019, IAA Cars was rebranded to IAA Mobility, amid a relocation from Frankfurt to Munich, in Germany. This new name reflected a new direction for the show, as the event now aims to bring together the entire mobility and transport world, including micromobility. BikeBiz recently spoke with director Christine von


Breitenbuch and micromobility account manager Stefan Fischer to hear about the decision behind the rebrand. “Our goal is to build the mobility community,” said Von


Breitenbuch. www.bikebiz.com


IAA Mobility director Christine von Breitenbuch


Micromobility account manager Stefan Fischer


“We want to integrate everyone and every industry that is part of the mobility industry. We have the car industry, the bike industry, the micromobility industry, the tech industry. “Everyone has to work together to find a good solution for connected mobility for cities and remote areas, to find a way to develop sustainable and inclusive mobility solutions for everyone.”


August 2023 | 31


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