RETAILERS
THE CONFIDENCE BARRIER W
e all want to see more people riding bikes. From committed road cyclists, to families making their way to school, the more people we
can welcome into the cycling community, the more the trade, and the world, can thrive. But making the jump from non-cyclist to bike rider is not a small step, and that’s why The Family Bike Club in London was established - to help more families get on the bike. Luke Balnave, founder of the bike club in Enfield, set up the organisation in 2022 with some key objectives. “Essentially, it started with a couple of objectives - basically there was a real lack of cycle shops or cycle hubs in Enfield. We haven’t been blessed with good provision generally speaking, so it’s trying to address that a little bit. “From a personal perspective, I wanted to deliver
www.bikebiz.com
Getting more people on bikes is going to take commitment from both authorities and the bike industry. Luke Balnave from The Family Bike Club in London is leading the way on cycling support for families
something to shift the dial a bit in terms of how people do short journeys locally. “Unlike other more inner London areas, where you always see people on bikes, Enfield is a more mass car landscape. “The aim was to help on that front by giving families an entry point that didn’t require them to just go out and purchase a cargo bike, which would be asking a lot of them, especially if they’re not regular cyclists.”
The enterprise A social enterprise that operates not for profit and purely for the benefit of its members, the Family Bike Club offers hire bikes perfectly suited for family life, from cargo bikes, trailers, to kids bikes and tandems. The organisation also offers plenty of extras to make cycling as appealing as
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