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‘FOR A REFLECTION OF THE INNOVATION, THE VERSATILITY, AND THE FUN THAT A BIKE CAN OFFER, YOU NEED LOOK NO FURTHER THAN THE MOUNTAIN BIKE MARKET’
CONTENT Editor
Alex Ballinger
alex.ballinger@
biz-media.co.uk
Staff writer Daniel Blackham
daniel.blackham@
biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
richard.setters@
biz-media.co.uk +44 (0)779 480 5307
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MANAGEMENT
Media director Colin Wilkinson
colin.wilkinson@biz-media.co.uk EDITORIAL EVER-EVOLVING
Anyone with the right kind of social media algorithm may have spotted those eye-opening videos that trace the development of elite-level downhill racing over the past 30 years. From those early days of John Tomac tearing around grass corners on a tiny hardtail,
through to the huge travel 29-inch wheel beasts capable of carrying riders through events like the mind-blowing Red Bull Hardline, these videos reveal just some of the dramatic change in the MTB scene over the last few decades. From the aggressive hardtail market, to the exciting developments in e-bikes, and even the
ever-raging debate around gravel bikes (are they just 90s MTBs?), the mountain bike market is one of the fastest growing and most rider-appealing of categories. In this month’s BikeBiz, dedicated to the MTB market, we delve into every corner of the discipline, including freelance writer Rebecca Morley’s exploration of the e-MTB market, its growing popularity, and what it means for the wider industry. We also hear from US-based component brand PNW on its plans to target the UK market,
and I recount my adventure to the hills of Frankfurt, Germany to test the new Bosch e-MTB system.
This month, we are also very excited to launch the 2023 BikeBiz Awards, by introducing our 14-strong judging panel of industry experts, and all the key dates you need know to get involved. For the product-focus in this edition, our staff writer Daniel Blackham dives into his favourite products on display at this year’s Eurobike show, and we also look at the vast array of MTB products and winter accessories in our regular sector guides. For a true reflection of the rapid innovation, the versatility, and most importantly the fun that a bike can offer, you need look no further than the mountain bike market - we aim to give you a glimpse into that wonderful world in this edition of the mag.
Printed by The MANSON Group Ltd ISSN: 1476-1505 Copyright 2023
Alex Ballinger, Editor
Datateam Business Media Limited London Road, Maidstone, Kent ME16 8LY.
All contents © 2023 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such
information.You are advised to contact manufacturers and retailers directly with
regard to the price of products/services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any other changes or updates to them. This magazine is fully independent
If you submit material to us, you warrant that you own the material and/or have the necessary rights/permissions to supply the material and you automatically grant Biz Media Ltd. and its licensees a licence to publish your submission in whole or in part in any/all issues and/or editions of publications, in any format published worldwide and on associated websites, social media channels and associated products. Any material you submit is sent at your own risk and, although every care is taken, neither Biz Media Ltd. nor its employees, agents, subcontractors or licensees shall be liable for loss or damage. We assume all unsolicited material is for publication unless otherwise stated, and reserve the right to edit, amend, adapt all submissions.
Editorial: 07507 868 377 Advertising: 07794 805 307
Daniel Blackham Staff writer
daniel.blackham@
biz-media.co.uk
Richard Setters Sales manager
richard.setters@
biz-media.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
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