BIG INTERVIEW
LOUD MOBILITY So what is Loud Mobility, and what does it stand for? “It’s all about stepping out of that exchange based on your P&L [profit and loss],” said Yexley.
“There’s a few organisations across many industries that focus on system change, and there’s a few organisations in mobility around the world that have that focus. But really, it’s about stepping out of any of those sectors specifically. “So, I wouldn’t put Loud Mobility as a public sector, third
sector, private sector business, it’s focused on cross-sector. Thinking more about the system as a whole, and how to influence broadening participation in sustainable mobility.” Within the conversation on expanding participation, Yexley has a clear vision of what brands and other organisations should be hoping to achieve. “Is everyone enjoying transport to the same degree? Is it
G
eorgia Yexley is best known for her roles at Mobike, Beryl and most recently as general manager for UK and Ireland at shared transport
provider Tier. Earlier this year, she decided to take a career break but now finds herself as busy as ever with her own company – Loud Mobility. Loud Mobility, a consultancy that supports sustainable mobility projects, campaigns, organisations, was originally founded in 2020 with a university friend, but life got in the way for the duo and it was left dormant. “I had put quite a lot of myself into the branding,” said
Yexley, “the concept of Loud Mobility is something that was personal to me so I retained the entity and held on to it.” After leaving her role at Tier, Yexley proceeded with the career break by meeting up with old friends and doing things she enjoyed.
“I was following the things that I found interesting, meeting with people that I love talking to just discussing interesting things with interesting people, which is actually just what I love to do,” she said. “And off the back of those conversations being really open, talking about the gaps and the opportunities and the possibilities, people started coming to me with ideas, and projects, partnerships. “So somehow, in the midst of a career break, I ended up accidentally starting a business.”
24 | August 2023
playful? Was it fun?,” she said. “We should be making it more accessible for a greater number of people, making it easier, and doing that on the principles that I believe to be really important in this space, which is not just your bare minimum of safety and fairness, but actually saying ‘is it engaging, is it exciting?’” Although there’s an understanding that legislation, safety and infrastructure are crucial parts of the participation discussion, the casual end-user is unlikely to prioritise these over their surface level experience. “It’s enough to say that riding a bike, going on a scooter, walking in the park with friends, is fun. It doesn’t have to be more than that,” said Yexley “Sometimes things are far too polarised and made into these battles of will, far on one end against far on this end, about the smallest things like a bollard in the streets, as if that’s something that people are really battling about in their day-to-day lives. “We want kids to be safe, sure, but we also want them
to have fun.” Throughout her seven year career in the micromobility industry, Yexley has seen a collaborative approach act as a key component to success and growth in the sector. Now, she would like to see more of it on these shores. “In the USA, Southeast Asia, Australia, in Latin America, all over the world, cross-sector collaboration is happening,” she said. “You’ve got the local authority, the transport authority, the
operator, the advocacy groups, all agreeing and focusing on the same direction – working together. “Cross-sector collaboration, with a focus on benefits, delivers results.”
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
