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Mycle founders Ali (left) and Michael Wooldridge


44 | August 2023 www.bikebiz.com


MINUTES WITH...


Based in Gloucestershire, British e-bike brand Mycle aims to make the world of cycling accessible to the uninitiated. Co-founder Ali Wooldridge explains how


Can you give us a little background on the brand? Mycle was born out of a simple desire to make travelling around our hometown of London easier and more sustainable. We had always got around the city using bikes but from the first time my co-founder Michael (the inspiration for our name!) and I rode e-bikes we knew they had huge potential to change the way we all travel. The only problem was that at


the time if you wanted an e-bike you had to buy a prohibitively expensive model from one of the major cycling brands, or run the risk of buying a cheap import from eBay without any warranty or local support. We really felt there was a sweet spot in between the two existing options: fun, accessible and affordable e-bikes that cut out the cyclist jargon and instead spoke to normal people in a language they could understand, so we decided to start Mycle!


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