NEWS HUB
Saddleback adds Feedback Sports to its portfolio
CYCLE distributor Saddleback has added Feedback Sports to its portfolio. US-based brand Feedback, which offers premium bike stands, portable trainers and bike storage systems, was previously distributed by 2Pure in the UK, before the distributor went into administration earlier this year. Bristol-based Saddleback will now be
responsible for bringing Feedback to UK dealers, alongside its existing portfolio of performance brands.
Feedback Sports founder Doug Hudson said: “We’re pleased
to partner with Saddleback to reach our brand fans plus new customers in the United Kingdom. “The professionalism and calibre of service offered by the team at Saddleback is in perfect alignment with our values as a brand. It’s important for us to work with compatible distributors and this is an ideal fit for Feedback Sports.” Feedback Sports products are available now, with more stock arriving shortly.
ZyroFisher announced as exclusive distributor
for Joe’s No Flats ZYROFISHER has announced a new exclusive UK and Ireland partnership with tubeless sealant experts Joe’s No Flats.
This marks the beginning
of a new chapter for the brand in the UK and products will soon be available to independent specialist retailers. Products on offer include the first sealant for high pressure road tubeless, a special high performance elite racing sealant and sealant remover to help with the removal of stains. The latest product, released at Eurobike 2023, is a new suspension smoother. The range also includes a number of lubes, cleaners and self-sealing tubes.
Rad Power Bikes to close UK and European operations
RAD Power Bikes is set to close its UK and EU operation at the end of this year.
The company’s CEO Phil Molyneux, who succeeded founder Mike Radenbaugh in November 2022, said: “After an extensive review of potential scenarios, it has become apparent that in order to sustain our competitive edge and achieve long-term success, we must close our operations in Europe and focus our resources and efforts on growing our North American operations.” The brand will retain European service partners and an online help centre. Rad Power has reduced its workforce with multiple rounds
of redundancies with the most recent in April seeing an unconfirmed number of staff leave. In April 2022, Rad Power let go of 100 employees, and in July of last year, another 63.
Greyville to distribute KMC Chains
GREYVILLE Enterprises has announced a new partnership with chain manufacturer KMC to distribute the brand’s products in the UK.
With this strategic collaboration, Greyville aims to provide its customers with easier access to the latest range of KMC products. Lea Adams, the group CEO who purchased the company in 2020, said: “Over the past couple of months, we have worked
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extremely hard to attract world class brands to our little business, and now KMC, a world-class giant, has chosen to work in partnership with Greyville, amongst strong competition, I can’t thank Rob and his team enough.” Retailers have access to the full range of KMC on www.
greyville.com or can contact their account manager for further information.
August 2023 | 11
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