APPOINTMENTS
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Mike Crossman, Wisper Bikes
Wisper Electric Bikes has announced the appointment of Mike Crossman as technical service manager. With nearly 20 years of cycle industry
experience across a variety of positions – from shop mechanic to area sales manager – Wisper sees Crossman’s appointment as a step to cementing Wisper as a brand with industry-leading customer and dealer support. David Miall, Wisper CEO, said of the appointment: “We are thrilled to have Mike joining us as his passion for the bike industry and pre-existing strong relationships with members of our dealer network, will help to drive Wisper forward into what we feel will be a very exciting time for the company.” Crossman will be replacing Adrian Wietrizk, who has been in the role for more than five years.
Anthony Stirrat, EBCO
EBCO has announced the newest addition to its sales team with Anthony Stirrat appointed as Scotland and northern England account manager. This strategic appointment highlights
38 | April 2024
EBCO’s commitment to enhancing sales capabilities, expanding market reach, and providing customer service. Stirrat adds a wealth of sales expertise to
the team, with 18 years of experience gained from industry brands and distributors. His extensive technical knowledge, acquired through collaborations with all a number of industry motor and battery manufacturers, enhances his ability to deliver tailored solutions to EBCO’s partners.
Stirrat’s background extends beyond sales, having represented Great Britain at the Barcelona Olympics and competing in cycling events worldwide. Chris Needs, CEO of EBCO, said:
“We’re excited to have Anthony Stirrat join our team. His extensive sales experience and passion for excellence are a perfect fit for our company culture. “Anthony represents the final piece of the puzzle that completes our team. We are fully equipped to cover the crucial markets of Scotland and the north of England. “This expansion into an important area signifies our determination to deliver outstanding service and achieve unparalleled success for EBCO within the industry.”
Stephen Moon, Flowbio
Flowbio, creators of the S1 wearable hydration sensor, has appointed former Science in Sport (SiS) CEO Stephen Moon as non-executive chair. Moon has a wealth of experience having successfully scaled SiS into one of the world’s leading sports nutrition brands. As non-executive chair on the company’s board, his guidance will help shape the long-term development of Flowbio. Stefan van der Fluit, CEO and co-
founder of Flowbio, commented: “Stephen is a true veteran of the sports industry. We’re incredibly happy to have him on board and can’t wait to begin benefitting from his strategic and insightful support.” Moon added: “Endurance sport is a
deep personal passion of mine. Having spent many years fully immersed in the sports industry with Science in Sport, it’s a huge privilege to extend my involvement in the space, leveraging the insights I gained whilst managing SiS to empower the innovative team at Flowbio. I look forward to the journey, guiding Flowbio through this initial launch phase towards global expansion.”
www.bikebiz.com
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