DISTRIBUTOR


agency, Silverfish created a custom wrap for the company’s demo van and the Zombie Truck was born. Over the next few years Zombie toured the UK, Ireland and Europe spreading the undead vibes, gaining notoriety and its own following. Other van designs followed, and the bright skull bedecked


Transporter vans driven by the Silverfish area sales managers have become a welcome and familiar sight on the roads, outside bike shops and in trail centre car parks the length of the country. From 2018, the annual Silverfish product catalogue became a trigger for a yearly reboot of these twisted designs, and this has now spread to a whole range of applications from events to presentation


templates, from t-shirts to the walls


of the offices in Saltash and the Silverfish Service Centre in Risca.


Schofield added: “Whilst we


have always retained some more ‘straight’ commercial branding, increasingly we have embraced the quirky and started to have some real fun with our annual catalogue and branding, using it to communicate who we are as a business and a set of individuals, who enjoy what we do and don’t take life too seriously.


“It has been great to work with a range of local artists and designers from around the world to bring some of these ideas alive but the hard work and inspiration are still driven by the Silverfish team and it’s awesome to be surrounded by so much talent.” 


2021


2022


2023


2024


www.bikebiz.com


April 2024 | 29


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