NEWS HUB
Chicken CycleKit to distribute Mavic
MAVIC has announced Chicken CycleKit as its exclusive UK distribution partner. New and existing Mavic stockists will see the additional benefits from this partnership with UK stock holding, next-day deliveries, increased area sales coverage, reduced carriage costs and a Mavic service centre at Chicken CycleKit’s Leighton Buzzard head office.
Mavic will continue to support the UK OEM Business and strategic E-tailer business directly from its HQ in France. To gain a comprehensive understanding of the French brand,
Microshift announces partnership
with Ison Distribution MICROSHIFT has announced a new partnership with Ison Distribution. The announcement will see the drivetrain consolidate its position in the UK and Ireland markets by continuing with a reliable supply chain and technical support for its retailers and riders. Lloyd Townsend, managing director at Ison Distribution, said: “Ison are immensely proud to be chosen to gear-up for the future distribution of Microshift Components in the UK and Eire. “Combining Microshift’s innovative components with Ison Distribution’s existing ranges of cycling hardgoods will provide our customers with an even wider selection of high-quality cycling products.” Ison will be receiving stock throughout spring.
Chicken CycleKit has worked with Mavic to facilitate training for many members of staff. Mike Catlin, commercial director, and Gary
Turner, sales director, recently spent time at Mavic HQ to understand the brand and direction for the future.
Sales manager Jason Smith and area sales managers Simon Howes, Alex Sheppard, and Paul Wain, have visited all the production and testing facilities, and undergone training.
Tech manager Gary Anderson has completed five days of service centre training to be up to speed with the brand’s latest developments.
Bespoked returns to the UK with a new Manchester venue
BESPOKED, the handmade bicycle show, will return to the UK in 2024.
After a year away from these shores, Bespoked 2024 will be held at the Victoria Baths in Manchester from Friday, June 28, to Sunday, June 30. Peter Georgallou, from Bespoked, said: “Victoria Baths is an ideal venue for the show, with its glass roof, neutral palette and ornate interiors.
“Manchester is ideally situated at the centre of the UK
geographically, with fantastic transport links and proximity to the Lake District and Peak District, which make up some of the finest riding in the UK.” Organisers estimate thousands of handmade enthusiasts and plenty of industry professionals to attend the show.
VeloBrands partners with Bridgedale Outdoor
BRIDGEDALE Outdoor has announced a partnership with VeloBrands as exclusive UK distributor for the recently launched MTB range of socks.
This collection of socks was developed following extensive research with MTB riders over a three-year period.
www.bikebiz.com According to Bridgedale, the result is “the
world’s first technical MTB sock collection”. Bridgedale has been knitting technical socks in its factory in Northern Ireland for more than 100 years.
The brand is one of the UK’s leading technical outdoor sock manufacturers and sells into 45 countries worldwide.
April 2024 | 11
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