FEATURE
whilst respecting our people and the planet are some of the reasons why I think we’ve withstood the test of time.
What do the coming years hold for Muc-Off? Over the course of 30-years, we’ve grown from a UK start-up to a brand which is famous globally. We employ 115 people, and our products are sold in 110 countries worldwide – as a business which remains family owned and operated to this day, we’re really proud of that achievement. In spite of recent industry challenges, we’re bucking the trend and having success across a number of markets. We’re optimistic about continuing that growth and taking
Muc-Off to the next level, by doing what we’ve always done – Developing highly innovative, premium care and performance products that excite riders and improve their experience and fuel their adventures. We will continue to increase our marketing spends across multiple areas to support riders and the cycling community to help drive our brand awareness and ultimately our retail partners sales in Bike care. We’ll continue to invest heavily into our Research and
Development facility to maintain our market-leading position in ultra-performance, as well as at the grass roots level with important initiatives like supporting bike parks – From World Cup hosts to local trail centres. We’ll continue to drive our sustainability credentials with our highly successful Project Green initiative, we’ll have more activation through our expanded athlete sponsorship programme, more content than ever for our fans to enjoy, and more educational campaigns to support new riders joining the sport to get the most out of themselves and their toys. As it has been for the last 30-years, it’s set to be one hell of a ride – I can’t wait to see the heights Muc-Off hits over the next 30 years.
www.bikebiz.com April 2024 | 35
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