Sustainable Ingredients


Proteins at BENEO and Jacqui Passmore, Marketing Manager UK and Ireland at Dawn Foods, shedding light on the importance of sustainability in bakery production. “Sourcing sustainable ingredients has become a top priority for the bakery industry as consumers increasingly demand transparency, ethical practices, and environmentally friendly products,” says Ana Yaluff, Director of Sustainability, EMEA, at ADM. Industry leaders and experts emphasise the significance of “ingredient transparency,” the importance of meeting “clean label” demands, and the growing consumer desire for connection to the food they consume.


Fréderic Fernandes


Building trust through ingredient transparency In a world where consumers are increasingly conscious of their health, communities, and the planet, ingredient transparency plays a crucial role in building trust. Yaluff’s observations highlight the shift in consumer behaviour and their proactive approach to well-being. With nearly one in three global consumers taking an active interest in their health, it’s clear that people are no longer content with blindly consuming products without understanding their origins.


goods; they are increasingly conscious of the environmental and social impact of their food choices. They want to know where their food comes from, how it is produced, and the ethical practices involved. This heightened awareness has propelled the demand for ingredient transparency, clean label products, and sustainable sourcing methods. Sourcing sustainable ingredients in bakery production


offers several benefits. First and foremost, it aligns with consumer values, building trust and loyalty among conscious consumers. By embracing sustainable practices, bakery brands can demonstrate their commitment to environmental stewardship, social responsibility, and community well- being. Moreover, sustainable sourcing contributes to the preservation of natural resources, reduces greenhouse gas emissions, and supports biodiversity. It also fosters a more equitable food system by ensuring fair wages and livelihoods for farmers and communities involved in the supply chain. As we delve deeper into the insights shared by industry experts, it becomes clear that sustainable sourcing in bakery production is not only an ethical imperative but also a strategic business decision. By meeting consumer demands for transparency, clean label products, and sustainability, bakery brands can position themselves as leaders in the industry, appealing to a growing market segment of conscious consumers. This article explores the insights shared by Yaluff, along with Fréderic Fernandes, Product Manager Functional


bakeryproduction.co.uk


Consumers today want to make informed choices about the food they consume. They are curious about the journey of ingredients from farm to table, seeking answers to questions like where the ingredients are sourced, who produces them, and what the final product contains. This heightened interest in ingredient transparency is driven by a desire to align their consumption choices with their personal values and to ensure they support sustainable and responsible practices. Brands that embrace transparency and openly communicate about their sourcing methods can establish vital trust with consumers. When companies are upfront about how ingredients are sourced, consumers can feel confident that their choices align with their values. They can make informed decisions based on their own health needs, ethical considerations, and environmental concerns. Ingredient transparency also addresses the growing demand for clean label products. Clean label refers to products that are free from artificial additives, preservatives, and other undesirable ingredients. Consumers are increasingly drawn to products that are made with simple, recognisable ingredients, which they perceive as being closer to nature and healthier for consumption. By providing clear and transparent information about ingredient sourcing, brands can meet these clean label demands and cater to the evolving preferences of


Kennedy’s Bakery Production June/July 2023


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