BAKERY TRENDS
“In addition to plant proteins, bakery brands are turning to wholesome ingredients such as whole grains, seeds, and nuts to enhance the nutritional profile of their products”
By reinventing and putting a new twist on classic favourites, bakery brands can tap into consumers’ nostalgia while offering a fresh and modern experience. This blend of old and new resonates with consumers, as they seek to balance their desire for comforting and familiar flavours with their curiosity for innovative taste profiles.
The bakery industry is responding to the growing demand for wellness-focused options. Consumers are seeking bakery products that not only satisfy their indulgent cravings but also align with their health and wellness goals. This has led to the emergence of botanical and citrus-forward flavours that offer not only delightful taste experiences but also potential wellness attributes. Bakery brands are exploring ingredients like herbs, spices, and citrus fruits to create products that provide a refreshing and invigorating sensation while appealing to consumers who prioritise their well-being.
FOODMO and LTO’s FOODMO, short for “Food as a Mood,” is a trend that emerged in recent years, driven by the increasing influence of social media
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and consumers’ desire for visually appealing and shareable food experiences. The term refers to the phenomenon of using food as a means of expressing emotions, creating connections, and eliciting positive feelings.
Visual appeal plays a crucial role in the FOODMO trend. In the age of Instagram and other social media platforms, consumers are drawn to visually stunning food items that are aesthetically pleasing and “Instagrammable.” This trend has influenced bakery brands to focus not only on taste but also on the visual presentation of their products. From intricate decorations and vibrant colours to unique shapes and designs, bakery items are crafted to be visually striking and worthy of sharing on social media platforms, contributing to the overall experience of enjoying food. Bakery brands are tapping into the “FOODMO” trend, leveraging social media to showcase visually appealing baked goods that tempt consumers. Packaging, icings, glazes, fillings, and inclusions are meticulously designed to captivate consumers and encourage social sharing. The demand for fresh and on-demand bakery products is also
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