Sustainable Ingredients
“Nearly one in three global consumers take an active interest in their health, it’s clear that people are no longer content with blindly consuming products without understanding their origins”
health-conscious consumers.
Incorporating ingredient transparency into the core values of bakery brands goes beyond simply meeting consumer demands; it is an opportunity to build a strong and loyal customer base. When consumers can trust a brand’s commitment to responsible sourcing, they are more likely to develop a sense of loyalty and become repeat customers. Trust is a valuable currency in today’s competitive market, and bakery brands that prioritise ingredient transparency can gain a competitive edge by capturing the attention and loyalty of conscious consumers. Consumers seek ingredients that are “closer-to-nature, simple, and recognisable,” explains Yaluff. This demand is driven by a growing interest in understanding the origin and provenance of products. Yaluff emphasises the importance of incorporating ingredients that consumers perceive as clean and natural. Brands that prioritise clean label practices and transparent ingredient sourcing can build stronger
connections with consumers and gain a competitive edge in the market.
Traceability and impact on communities Traceability programs play a pivotal role in enhancing the authenticity of ingredients and meeting the growing demand for single-origin and traceable products. Yaluff highlights a compelling example of a joint venture in Madagascar that traces vanilla beans back to their farm of origin.
By tracing the journey of vanilla beans, this program encourages transparency throughout the entire food system. It enables consumers to make more informed choices about the products they purchase and consume. They can be confident that the vanilla used in their favourite bakery goods is sourced responsibly and sustainably, with a direct positive impact on local farmers and communities. “The program adds another
10 Kennedy’s Bakery Production June/July 2023
bakeryproduction.co.uk
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