BAKERY TRENDS
Indulgence with a twist:
T
he bakery industry is undergoing a transformative journey driven by evolving consumer preferences for healthier, sustainable, and indulgent baked goods. In this article, we delve into the world of bakery trends, examining the insights shared
by industry experts, including Bastian Hörmann, Global Marketing Director at ADM, Jacqui Passmore, Marketing Manager UK and Ireland at Dawn Foods, and Philippa Knight, Marketing Director at Puratos UK. Their perspectives shed light on the emerging trends and innovative approaches that shape the future of bakery production, while also highlighting the significance of sustainable ingredient sourcing.
Meeting consumer expectations: Health, sustainability, and conscious consumerism Consumers today are increasingly conscious of their overall well-being and are seeking ways to make healthier choices without sacrificing indulgence. Bastian Hörmann highlights the growing trend of “better-for-you” bakery products that align with consumers’ holistic approach to well-being. This shift signifies a departure from traditional baked goods laden with unhealthy ingredients and instead focuses on incorporating ingredients that promote wellness. One key aspect of this shift is the inclusion of plant proteins in bakery products. Plant-based proteins offer a range of health benefits, such as being lower in saturated fat and cholesterol compared to animal-based proteins. They also appeal to consumers following specific dietary preferences, such as vegetarians and vegans. Bakery brands are incorporating plant proteins derived from sources like soy, pea, and hemp into their recipes, providing consumers with a viable alternative that supports their health and lifestyle choices.
bakeryproduction.co.uk
Exploring the bakery trends redefining sweet delights
The bakery industry is experiencing a transformative shift as consumers seek healthier, sustainable, and indulgent baked goods, incorporating plant proteins, wholesome ingredients, and botanicals while emphasising the importance of sustainable sourcing and holistic
well-being.Kiran Grewal reports.
In addition to plant proteins, bakery brands are turning to wholesome ingredients such as whole grains, seeds, and nuts to enhance the nutritional profile of their products. These ingredients provide essential nutrients, dietary fiber, and beneficial fats, adding to the overall wellness attributes of the bakery items. By incorporating these ingredients, bakery brands can offer products that not only taste delicious but also provide a greater nutritional value, contributing to consumers’ holistic well-being.
Another emerging trend is the use of botanicals in bakery production. Botanical ingredients like herbs, spices, and edible flowers not only add unique flavors but also bring potential health benefits. For instance, ingredients like turmeric, matcha, and lavender are known for their antioxidant properties and potential anti-inflammatory effects. By incorporating botanicals, bakery brands can elevate the sensory experience of their products while infusing them with additional health-promoting qualities. The focus on fibre-rich ingredients in bakery products aligns with consumers’ growing awareness of the importance
“Flavours like ube, with its earthy and subtly sweet notes, and matcha, known for its vibrant green colour and delicate bitterness, have gained popularity and can now be found in various bakery products”
Kennedy’s Bakery Production June/July 2023 27
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