Sustainable Ingredients
mindful consumers by creating indulgent, better-for-you, and better-for-the-environment products.
The rise of clean label
applications, providing a sustainable alternative. The challenge of replacing eggs in plant-based bakery products is addressed by BENEO’s trials using faba bean protein concentrate. Fernandes explains that the firmness of plant-based muffins made with faba bean protein concentrate is comparable to those containing eggs. This breakthrough not only addresses the needs of plant-based consumers but also contributes to cost reductions as key raw materials such as eggs have seen significant price increases. Additionally, the addition of faba bean protein concentrate allows for nutritional claims related to protein content, providing added value for consumers.
Mindful consumerism and bakery innovation In an era of conscious consumerism, where individuals are increasingly mindful of their health, communities, and the planet, the bakery industry is experiencing a transformative shift. Consumers, particularly younger generations, are placing greater emphasis on the foods they eat and the impact of their choices. As Jacqui Passmore, marketing manager for UK and Ireland at Dawn Foods, highlights, “mindfulness and conscious consumerism” are driving innovation in bakery products. Consumers seek authenticity and aim to make a positive impact on the world through their purchasing decisions. Consumers are increasingly conscious of the impact
their food choices have on their personal health as well as the environment. The Global Bakery Trends Survey 2022 conducted by Dawn Foods revealed that seven out of ten Gen Z and Millennial consumers are willing to pay a premium for sweet baked goods that are more sustainable without compromising flavour and visual appeal. This presents a unique opportunity for the bakery industry to cater to these
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Passmore emphasises that consumers now gravitate towards baked goods with sustainable or free-from claims, indicating a preference for products made with sustainably sourced ingredients or those free from harmful substances. As more individuals prioritise sustainable practices, they also expect manufacturers to actively reduce the environmental impact of food production processes. This aligns with the finding that 74% of UK consumers strive to act in environmentally friendly ways. Transparency surrounding ingredient sourcing and manufacturing practices helps consumers feel good about supporting brands that share their values. Consumer awareness and understanding of food sourcing and production have heightened the importance of transparency and clean label. Passmore notes that on- pack claims reassure consumers that ingredients have been ethically and sustainably sourced. This aligns with the increased consumer interest in the provenance and sustainability of ingredients. Consumers seek information on ingredients and reassurances about sustainability and responsible sourcing. Brands that prioritise transparency and provide clear information on packaging can build trust and establish themselves as leaders in sustainable bakery production. Consumer understanding of food sourcing and production
has led to an increased emphasis on clean label. Passmore explains that consumers now value on-pack claims that assure them of ethically and sustainably sourced ingredients. This demand extends to ingredients like cocoa, palm oil, and soy. As awareness surrounding ingredient provenance and sustainability continues to grow, consumers will seek more comprehensive information about sourcing practices and responsible manufacturing. To meet consumer expectations, bakery brands must prioritise sustainable ingredient sourcing throughout their supply chains. This entails partnering with suppliers who share their commitment to ethical and environmentally friendly
practices. By selecting responsibly sourced
ingredients, bakeries can offer products that resonate with mindful consumers while promoting a positive impact on both personal health and the environment. The bakery industry is witnessing a fundamental shift towards sustainable sourcing, driven by consumer demand for transparency, ethical practices, and environmentally friendly products. Industry leaders emphasise the significance of ingredient transparency, meeting clean label demands, and the need for sensory appeal. Brands that prioritise sustainability, traceability, and innovation in bakery production are well-positioned to create a positive impact on consumer health, communities, and the planet. By embracing sustainable practices and offering transparency, the bakery industry can pave the way for a more conscious and sustainable future. Through the incorporation of responsibly sourced ingredients, the development of plant-based alternatives, and a commitment to clean label practices, bakery brands can meet consumer demands while promoting environmental stewardship and social responsibility.
Kennedy’s Bakery Production June/July 2023 13
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