BAKERY TRENDS


Sustainability has become a key consideration for consumers, as they understand the importance of protecting the environment and minimising their ecological footprint. They are actively seeking bakery brands that prioritise sustainable sourcing practices, such as using ethically and responsibly sourced ingredients. Consumers want to know that the ingredients used in their favourite bakery products are not harmful to the environment and are obtained through fair and sustainable practices. Clean label products are also gaining popularity as consumers prioritise transparency in their food choices. They want to know what goes into the products they consume and are seeking familiar, simple, and recognizable ingredients. Clean label bakery products are free from artificial additives, preservatives, and unnecessary chemicals. By opting for clean label options, consumers can make informed choices about the food they consume and support brands that prioritise transparency and authenticity. Transparency in ingredient sourcing is crucial for building


trust with consumers. When bakery brands are open about their sourcing practices and provide information about the origin of their ingredients, consumers feel more confident about the products they purchase. They appreciate brands that go the extra mile to ensure the ethical and sustainable sourcing of their ingredients, such as fair trade cocoa or palm oil sourced from certified sustainable plantations. This transparency not only builds trust but also allows consumers to make purchasing decisions that have a positive impact on the world. By prioritising sustainability and clean label practices,


bakery brands can meet the evolving needs and preferences of consumers. They can establish themselves as trustworthy and authentic, catering to a growing segment of conscious consumers who value the impact of their choices. The focus on sustainable ingredient sourcing and clean label products reflects a shift towards a more responsible and ethical approach to bakery production, one that aligns with consumers’ values and contributes to a positive impact on the world.


of a high-fibre diet. Ingredients like whole grains, bran, and oats not only contribute to the texture and structure of baked goods but also provide dietary fibre, which aids in digestion and promotes satiety. Bakery brands that prioritise fibre content in their products cater to consumers seeking healthier options that support their digestive health. The shift toward “better-for-you” bakery products reflects consumers’ desire to prioritise their well-being while still enjoying the pleasures of indulgence. By incorporating plant proteins, wholesome ingredients, botanicals, and fibre into their recipes, bakery brands can meet consumer demands for wellness attributes in their products. This trend emphasises that the focus of bakery production extends beyond taste alone and takes into account the impact of food choices on personal health, community, and the planet. Jacqui Passmore highlights the growing consumer interest


in sustainably sourced ingredients and clean label products within the bakery industry. This shift reflects a larger trend where consumers are actively seeking out brands and establishments that align with their values and support causes they care about.


28 Kennedy’s Bakery Production June/July 2023


Exploring adventurous flavour profiles and consumer engagement The bakery industry is a dynamic and exciting space that allows for exploration and experimentation, catering to consumers’ ever-evolving tastes and preferences. As Jacqui Passmore emphasises, consumers are eagerly embracing new flavours and formats, making the bakery aisle a hub of innovation and creativity. One notable trend in the bakery industry is the rise


of unique and unconventional flavours. Consumers are seeking new and exciting taste experiences, moving beyond traditional options. Flavours like ube, with its earthy and subtly sweet notes, and matcha, known for its vibrant green colour and delicate bitterness, have gained popularity and can now be found in various bakery products. These flavours add a sense of intrigue and novelty to the bakery aisle, enticing consumers to try something different and indulge their adventurous palates. Nostalgia also plays a powerful role in the bakery industry. Consumers have a fondness for traditional and familiar flavours that evoke nostalgic memories from their childhood.


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Photo by Amy Vosters on Unsplash


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