provide versatility to pastry and dessert creations, ensuring a seamless fusion of natural colours, flavours, and textures. Consumer trends play a pivotal role in shaping Puratos’ approach to product development. Kerr references the Taste Tomorrow research, underlining the enduring popularity of fruit flavours. “Utterly Fruity has become the go-to choice for many bakers and pâtissiers looking to elevate their sweet baked goods,” she notes. The rise of ‘power ingredients,’ such as fruits, aligns with the growing health consciousness among consumers. According to Taste Tomorrow data, 44% of US shoppers actively seek bakery products with a health nutritional profile. In response to this demand, Utterly Fruity, with hero ingredient Bramley Apple, not only delivers on taste but also aligns with consumers seeking clean and transparent ingredient lists. Beyond taste, Puratos is committed to ethical sourcing and sustainability across its entire product range. The vertical integration with Puratos Fourayes, the company’s farm in Kent, exemplifies this commitment. Kerr explains: “Our hero Utterly Fruity ingredient, Bramley Apple, contains apples cultivated on our own farm, Puratos Fourayes.” Furthermore, Puratos engages directly with fruit farmers worldwide, ensuring that all fruits used in their products meet the highest quality standards with full transparency. For customers seeking chocolate fillings, many are made with chocolate sourced from Puratos’ Cacao- Trace program, contributing to the livelihoods of over 15,000 cocoa farmers and supporting community projects. The journey of creating bakery


fillings is not without its challenges, as Kerr candidly acknowledges. Bakery fillings are inherently technical, with varying requirements for water activity, brix levels, fruit content, and identification, all contingent on the specific finished product. Balancing these variables can pose challenges, but Puratos addresses them with a dedicated team of filling experts who collaborate closely with customers. The company offers support services like pilot support and Industrial Bakery


bakeryproduction.co.uk


and Industrial Patisserie Competence Centers,


ensuring that the end


product meets the highest standards consistently. Customisation is a growing trend in the bakery sector, and Puratos is at the forefront of providing tailored solutions. While the company boasts a wide range of “off the shelf” fillings, Kerr emphasises that “customisation is an inherent aspect of our business.” Puratos works collaboratively with customers, sharing market insights and ideas,


understanding their


ambitions, and guiding them through the development process. This commitment to collaboration has led to the creation of hundreds of customised fillings, catering to the unique tastes and preferences of customers not just in the UK but around the world. In the bakery fillings market, Puratos has made itself recognised not only as a supplier of ingredients but also as a company responsive to consumer demands, committed to sustainability, adept at addressing technical challenges, and capable of providing personalised solutions. This approach


landscape of bakery fillings is currently undergoing a profound transformation driven by evolving consumer preferences,


heightened health


consciousness, and a growing demand for transparency. As we navigate this culinary shift, it is evident that the traditional allure of indulgent, heavily processed baked goods is making way for a new era focused on healthier and cleaner-label alternatives. Consumers, across generations, are


now seeking a harmonious blend of taste, nutrition, and transparency. This discerning clientele is reshaping the bakery industry, pushing for products that not only tantalise the taste buds but also align with their values. This shift signifies a pivotal moment where tradition intersects with innovation, prompting bakeries, both local and global, to reimagine recipes, reformulate ingredients, and redefine the notion of indulging responsibly.


positions Puratos as a significant


participant in influencing the direction of bakery fillings, equipping bakers with the necessary tools to craft outstanding products for consumers on a global scale. As the industry undergoes changes, Puratos maintains a prominent role, contributing to the field without merely satisfying taste preferences but rather by exemplifying new standards in bakery innovation. In conclusion, the dynamic


Our exploration into this transformative period has


unveiled


a dynamic industry actively steering the narrative, responding to change, and leading the charge towards a healthier and more conscious culinary landscape. From cleaner labels to reduced sugars, a new wave of bakery products is emerging,


prioritising


natural, recognisable components that cater to the discerning preferences of modern consumers.


Kennedy’s Bakery Production December/January 2023/24 9


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