CEREAL BARS


CEREAL BARS


Finding ingredients that deliver nutrition


The cereal bar market sector is thriving, for those innovators who are able to address consumer demands for healthy and nutritious on-the-go snacks. The availability of new and innovative ingredients and inclusions are also helping to pique consumer interest.Suzanne Callander reports.


T


here was a time when it was only professional athletes who would pay such close attention to their nutritional needs,


but today


amateur athletes are now following suit. Mintel’s Sports Nutrition Report 2021 shows that regular exercise and sports nutrition are closely linked. In addition, the Food Trend Report of the Zukunftsinstitut revealed that eating habits are shifting from the traditional three meals a day to several small meals and regular snacking. Further, with more consumers looking to adopt a predominantly vegan diet, a new niche is being created within the sports nutrition sector, focused solely on plant-based snacks. This trend is particularly evident in the market for plant-based bars. According to Fortune Business Sights, the global value of USD 7.55 billion in 2022 will almost double to USD 14.31 billion by 2030, with a projected CAGR of 9%. So,


the plant-based ingredients


sector needs to continue to innovate with new alternative proteins and


on-the-go Crespel & Deiters has developed a range of protein-rich extruded, wheat-based crispies.


textures. Meanwhile the arguments against over-processed plant-based food continues, so producers need to evolve to ensure they are able to offer high quality, clean label ingredients. Clean labelling is expected to continue to gain momentum as consumers prioritise flavour and health.


14 Kennedy’s Bakery Production December/January 2023/24


Important nutrients “Protein and fibre are two important nutrients when it comes to nutrition,” Daalen,


explained Marjolijn Research & Development


Manager Extruded Products, at Crespel & Deiters. “While protein is crucial for many biological functions in the body


bakeryproduction.co.uk


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