Movers and Shakers The right people in the right roles can make all the difference RBS welcomes new Director of HR


Reading Bakery Systems (RBS), a global leader in snack production systems,


is pleased to announce


the appointment of Susan Mitchell as Director of Human Resources, following the retirement of long- time team member Roseann Reinhold. “We extend our sincere thanks


to Roseann Reinhold for her many years of invaluable contributions to the success and culture of RBS. We wish her the very best in her well-earned retirement,” said Chip Czulada, President


development, makes her a strong addition to our team.” Before joining RBS, Susan held HR


of Reading Susan Mitchell


Bakery Systems. “At the same time, we are excited to welcome Susan Mitchell to the RBS family. Her leadership experience in human resources across both manufacturing and service industries, along with her commitment to professional


Cybake appoints Ali Lyons as new MD


Ali Lyons has been appointed as managing director of bakery ERP software provider Cybake. She replaces Jane Tyler, who founded the company


in 1998 and remains as a director and the company’s majority shareholder. Ali Lyons was previously Cybake’s retail partnerships


director, working with some of the company’s largest clients, a role which she will continue. Before joining Cybake in July, 2024, Ali headed up food


to go and café divisions at both Marks and Spencer and Morrisons Supermarkets. Starting out in store management, she first followed a


17-year career path at M&S. This included various head office roles with a focus on hospitality which included leading M&S Cafés. Ali then spent four years at Morrisons where she joined


as part of the senior leadership team with responsibility for the supermarket chain’s cafes, staff rooms, coffee and food to go concepts. Commenting on the new board appointment, Cybake’s


founder Jane Tyler says: “Ali has a wealth of leadership experience following over 20 years working for both M&S and Morrisons supermarkets in the UK across a variety


34 Kennedy’s Bakery Production April/May 2025 Ali Lyons


of leadership roles. “Ali’s specialism is in food-making, and she therefore


understands the vital role that technology plays in both wholesale and retail environments to ensure customer satisfaction and maximum profit.” “I will remain as the majority shareholder and a director


of the business, and I very much look forward to seeing Cybake evolve and thrive under Ali’s stewardship.” Ali Lyons says: “I am incredibly happy to be taking over


from a leader whose values and vision are so aligned with my own. Jane led Cybake to its current market-leading position of rapid growth, so it’s a dream partnership. “I have spent a career thinking about customers and


truly understand the power of using digital operating tools in food-making places. It is great to be helping Cybake’s customers in the baking, food retail and food service sectors around the world to grow their profits with our solutions.”


community supporting


leadership roles at Haller Enterprises, Montrose Environmental Group, and Emerson Automation Solutions. She holds a bachelor’s degree in business administration and Spanish from Juniata College and an MBA with a concentration in human resources from Saint Francis University. She has also earned several professional certifications, including SHRM-CP, crisis prevention and intervention, and human resource management from Villanova University. Susan is also a dedicated volunteer, Special


actively Olympics


Pennsylvania and the American Cancer Society.


bakeryproduction.co.uk


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36